First they brought out their iconic vending machines, and now they're getting us all excited again with a 'drive-thru'. No, this isn't another fast food venture - this is Benefit's latest way to bring you beauty essentials in style. Launching during this year's Glastonbury festival, the outlet will be giving away FREE Benefit goodies, brow waxes and festival essentials (yes, you heard that right!).
If you're attending Glasto this year, you'll find GlastonBrow on the main road to the festival, and its bright pink exterior will definitely be hard to miss. While you're waiting in the notoriously bad traffic jams, Benefit will get the party started with exclusive DJ sets from Zara Martin, Anna Prior from Metronomy and many more.
Swing by the drive-thru and you'll be treated to a beauty experience like no other (seriously, I've never seen anything like this!). Choose from a menu of brow-inspired gift options and drive-thru to the collection window where a Benebabe will deliver the free goodies. In addition, Benefit will also be giving away all of the necessary festival essentials for a weekend of glitter, flower crowns and music!
As if it couldn't get any better, customers can hit up social media with a photo of their freshly acquired Bene-swag and the hashtag '#BenefitBrows' to be in with the chance of winning a year's supply of Benefit's cult brow products.
See you there?
Benefit has been transforming brows since 1976, during which time it has opened more than 1,500 brow bars across the globe. Having launched a 13 piece brow collection in 2016, the brand understands the importance of ‘wow brows’ and how they can truly transform someone’s appearance.
Benefit’s head makeup artist and brow expert, Lisa Potter-Dixon explains: “Brows have the power to give you an instant eye lift and can totally transform your look. It doesn’t matter if you’ve had years of over-plucking or are struggling with unruly and thick brows, our team can magically transform them into beautifully groomed arches. We’re taking our signature technique and beloved brow experts to Somerset for all festival-goers to rock a statement brow to match their feathers and glitter – it’ll be sure to get them into the festival spirit!”
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