About Me
As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.
I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.
Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.
Why employ me and not ChatGPT?
I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.
I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.
Experience
I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.
I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.
If you have any questions, please contact me at jenloumeredith@gmail.com
I hope we can work together!
Jen
Friday 10 March 2017
Spring Beauty Round-up: What to buy this season
“I enjoy the spring more than the autumn now. One does, I think, as one gets older.” ― Virginia Woolf, Jacob's Room
Thursday 9 March 2017
International Women's Day: Words aren't enough
If you hopped on social media yesterday, you may have seen the words 'International Women's Day' pop up on your screen here and there, often accompanied by an inspirational quote or image. March 8th is, if you hadn't already guessed, a day dedicated to women; it commemorates the women's rights movement, recognises our past and present struggles with inequality, and instills hope in women across the globe that those struggles will one day come to an end. It brings us together, letting every female know that the stigma they face as a woman is shared by many, and that they are not alone. It encourages us to express our right to freedom - of speech, of thought, of how we want to use our bodies - so it's no wonder why International Women's Day is on everyone's lips.
This day isn't anything new (however, thanks to third wave feminism and social media, IWD has become more widely recognised than ever before), having been first observed in the early 1900s during a time of rapid expansion in industry, a growing population and a rise in radical and rebellious ideologies. In 1908, 1500 women marched through New York City campaigning for shorter hours, better pay and the right to vote. This lead the way for women across the world, particularly in the UK, Russia and Europe, to campaign for and obtain equal rights.
It was these women that showed courage, initiative and perseverance when fighting for equality - something that should have been theirs by right as human beings in the first place. They put their reputations, their jobs, their relationships and even their lives on the line to obtain rights that we, today, might take for granted. Great women such as Emily Davison and Emmeline Pankhurst (and many, many more) died devoted to the cause, with some never living to see the fruits of their labour. They knew that the world needed to change, and they acted upon this knowledge despite the adversity they faced.
Would you say that you would do the same? When faced with sexism or misogyny, would you risk as much as these women in order to fight for your cause? This International Women's Day, I've seen so many women join in the conversation on social media, with hundreds posting encouraging status updates, taking photos with their female friends captioned with the hashtag #GirlBoss, and sharing blogs and articles promoting awareness. This is great and, of course, we should be utilising social media (especially if we have a large following) to spread the word - but is that enough?
Simply stating you're feminist won't end inequality. After all, actions speak louder than words, and although it's important to use your voice, you must also practice what you preach. Don't just jump on the hashtag because you think you'll look good in front of your friends and followers. If you truly want to end inequality, stop thinking about yourself and start thinking about women as a whole. We're all in this together.
If you're sitting there thinking, 'I don't have time to attend a march, or help out at a women's shelter, or start a petition', then that's okay. We invest our time into what we can. But the one way that we all should be able to contribute to this movement is to lend a helping hand to women in need in everyday situations. Instead of sniggering at the girl who has walked out of the toilet with her skirt tucked into her pants, shield her while she fixes it. Instead of walking on by while the mum with a buggy and a toddler is struggling with her shopping, offer to help carry her bags to her car. Instead of shaking your head at the woman who slipped over whilst wearing heels on an icy day, help her up and ask her if she's okay. You'll improve a fellow woman's day by a million percent if you just show some solidarity. It's really not hard, and it's something we should all be doing.
Although these actions might not instantly win the fight against inequality, they will help us to become a unit. We are stronger as a whole, and if we can prove that to each other, then this fight will be a lot easier to win.
As an added extra, I want to mention a few women who inspire me, who deserve more recognition and who rock the term 'feminism' with a capital F:
Becca - I met Becca at my first full-time job, and we've stayed friends ever since. She's instantly likeable, and cares so much about her friends - plus, she knows so much about beauty! Read her blog, Becca Writes, here.
Sara Meess - A beautiful person inside and out, Sara is more than happy to help her friends and fellow bloggers out, and blows me away with her confidence. Read her blog, Diary of Fashion, here.
Who are your favourite females that you think deserve more recognition?
Wednesday 1 March 2017
Fashion Blogger of the Year
For bloggers, getting recognised for our work is a big thing. We put in hundreds - thousands, even - of hours of work behind the scenes, and whenever we get a little bit of a well done, it's the best feeling in the world. Sure, we love what we do, and most of us would happily give up our full time jobs to blog (if rent and mortgages didn't exist!), but a little thank you goes a VERY very long way!
I have been blogging for around four years now. I started this beautiful hobby as a way of writing what I wanted to write whilst at uni. My first blog, Art Style Love, began as an art blog and merged into a fashion blog. Then, in 2016, I decided to put my name to it, and thus Jen Lou Meredith was born.
I'm a full time worker, but writing for my blog is an enormous passion. It's my little spot on the internet where I can talk about matters than mean a lot to me, whether that's DIY hacks for affordable furniture or the sometimes tense relationship between journalists and bloggers.
But, primarily, this is a fashion blog. Fashion and I have been in a whirlwind love affair since I was in primary school, where I used to rummage through my mum's sewing box to create (albeit laughably amateurish) copies of the designer dresses I saw on Hollywood's leading ladies. Now, having discovered very early on that I had zero talent for needlework, I have decided to stand back and appreciate the vast talent that occupies the world of fashion. On Jen Lou Meredith, you'll see everything from my take on avant-garde collections to rare boutique finds and the latest high street hero pieces. My aim is to connect you with my little world of fashion loves, and in the process I'll (hopefully) help you discover pieces that you'll fall in love with too.
T H E B L O G O S P H E R E M A G A Z I N E A W A R D S
If you do like reading my blog, and think I'm worthy of a nomination for Fashion Blogger of the Year in the Blogosphere Magazine Awards, then please click on this link by April 8th 2017: http://www.blogospheremagazine.com/blogosphere-blog-awards-2017/
Every vote would mean so much to me, and by voting you're letting me know that the work I'm doing here has some meaning!
Thank you so much for reading and/or voting, and I hope you have a beautiful day!