Jen Lou Meredith

About Me

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Tuesday 31 March 2020

The best white trainers to wear in 2020

If I'm ever stuck in a shoe rut, I can always find reassurance in a pair of white trainers. Heels have their place (some can pull them off casually, not me), boots mark the death of summer and other flats give me cankles, but white trainers just manage to drag my outfit from the edge of a cliff and back into the streets of street style.

The downside is, of course, the colour. White isn't white after it has been worn. You could be really meticulous and clean any dirt off your white trainers after each wear - but, then, are pure white trainers actually cool? It might actually up your style stakes if your white trainers look like they've been a little worn in. After all 'coolness' and 'aloofness' go hand in hand, and not cleaning your trainers sounds pretty aloof to me. Try it. If your 15 year old cousin gives you a compliment, then you've succeeded.

For trainers to dirty up, see the list below. You could also ignore my advice and clean those trainers like there's no tomorrow - your style is up to you.