Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.


I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at

I hope we can work together!


Tuesday 22 March 2022

3 of the best TV shows to binge for style inspiration

I'm always one to appreciate the effort that goes into creating atmosphere and building characters by the costume department of a TV show or film. There's great skill that lies in recreating the fashion of a particular era or location, and translating that to the screen in a way that's not contrived.

Shows I've loved in the past for their attention to detail in regards to fashion have included The Serpent, featuring suave 70s fashion; Emily In Paris (of course); and Friends - growing up, Rachel Green was such a style icon, and still is to this day.

However, some more recent shows have caught my eye. Read on to find out what they are!

The Flight Attendant

While Cassie’s flight attendant costume is infinitely more stylish and wearable than a lot of real-life uniforms, that’s not the standout fashion moment of the show. We found ourselves mesmerised by the stunning gold sequined wrap dress the starring character wears on the night out in Bangkok that results in a season-long murder mystery. The dress, paired with a big bouncy blow-out, oozed glamour and sophistication.

Beyond this gorgeous party outfit, we’re treated to a parade of stunning tailored coats, from Cassie’s classy belted leather trench coat to her sugary pink bouclĂ© Isabel Marant number. Her brown slouchy tote bag completes every look perfectly. 

Cassie’s best friend, Annie, is also partial to a bouclĂ© texture, throwing an oversized greige coat on for a look that’s put-together while embodying effortless New York chic. Both Annie and Cassie favour these voluminous shapes in their coats; Cassie goes for an effortless androgynous look in her knee-length grey wool coat, while Annie looks like she’s just walked off the catwalk in a huge burgundy Isabel Marant cocoon number that envelopes her.

I've never had so much coat envy when watching a TV show!

Ted Lasso

This upbeat comedy might be male-dominated, but that doesn’t mean the female characters don’t stand out – not only for their well-rounded personalities but also for their beautiful outfits. Keeley Jones is a strong, independent woman, but her style is classic WAG – think Victoria Beckham and Coleen Rooney at the 2006 World Cup. Her wardrobe is fun and flirty, filled with gold hoop earrings and an array of bright, faux-fur coats. Keeley has fun with her silhouettes, from the oversized gold bomber jacket she wears to Richmond games to puff-sleeve blouses, frilly pyjamas, and palazzo pants.

Rebecca, meanwhile, is the definition of a power dresser, wearing tailored dresses, shirt-and-skirt combos, and never leaving the house without her trusty Louboutin stilettos. Rebecca favours a more neutral palette and streamlined, structured silhouette, giving off an air of class, elegance, and affluence in equal measures. Both women wear real designer pieces, but in very different ways.

It’s not just the ladies whose fashion stands out in Ted Lasso – who could forget Jamie Tartt’s flowered tracksuit and “ICON” cap?


Pose is undoubtedly known for the ballroom looks of its characters, which are glitzy, outlandish, and awe-inspiring. But the day-to-day outfits worn by our favourite characters sometimes get overshadowed by the ballroom get-ups.

Season three of Pose, released in 2021, takes place in the 1990s, and we’re not short on iconic era-appropriate outfits that wouldn’t look out of place in today’s nostalgia-fanatical world. Bright and bold faux fur outfits take centre stage in the final season, from Elektra’s head-to-toe post-box red ensemble to Blanca’s softer pink PVC coat with oversized fur details. 

Beyond glitzy, glamorous outfits, we see day-to-day outfits that evolve from the in-your-face ‘80s street styles to a more sultry, but still boxy and sporty, ‘90s style. Fashion is used to visualise the characters’ rise through society; the season ends with a finally wealthy Elektra meeting Angel, Blanca, and Lulu for brunch in an upmarket establishment. Elektra and Angel are dripping in opulent jewels and muted colours, in contrast to Blanca’s purple cowboy boots, fringed top, and miniskirt and Lulu’s blue bodycon number. The latter two characters have remained closer to their roots and still look just as fierce. According to Steven Canals, this scene pays homage to Sex and the City, whose characters’ backgrounds couldn’t be more different to our Pose favourites.

Some of my favourite TV shows are as iconic for their fashion as they are for their characters and storylines. Social media challenges like TikTok’s #whatidwear have a heavy focus on a select number of these shows, including Friends, Gossip Girl, and Euphoria. But if you’re looking for some new TV style inspiration, I recommend checking out these three shows while they're still streaming on major platforms.

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