As we're heading into autumn, the days are getting shorter, the temperature's are getting colder, and you're wondering if this blogging thing was such a good thing after all. However, let me just say: please, please, please, don't be a fairweather fashion blogger - consistency is one of the most important elements of blogging, so don't let winter take that away from you! There are many ways to get around the winter months; with a little help, soon enough you'll find that maintaining your blogging game will be as easy as pie.
About Me
As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.
I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.
Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.
Why employ me and not ChatGPT?
I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.
I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.
Experience
I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.
I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.
If you have any questions, please contact me at jenloumeredith@gmail.com
I hope we can work together!
Jen
Tuesday 27 September 2016
How to Take Blog Photos in Winter
As we're heading into autumn, the days are getting shorter, the temperature's are getting colder, and you're wondering if this blogging thing was such a good thing after all. However, let me just say: please, please, please, don't be a fairweather fashion blogger - consistency is one of the most important elements of blogging, so don't let winter take that away from you! There are many ways to get around the winter months; with a little help, soon enough you'll find that maintaining your blogging game will be as easy as pie.
Saturday 17 September 2016
LFW SS17 Day 2: Pam Hogg & Rocky Star
Every season I tell myself that I won't go to LFW. It's stressful, shows run over and make me late, and there's always an after party where I get a little bit too drunk and regret it in the morning. However, I just can't help the excitement when the tickets land on my desk; what will this season's trends be like? Who will be walking the runways? Will I find a new design house to fall in love with? In the end, I give in to my curiosity, pop my heels on and grab my camera ready for the week ahead.
This time, however, I chose just one day on which to attend so that I could keep stress levels to a minimum and leave my weekend free. On Friday 16th September, Rocky Star, Paul Costelloe and Pam Hogg were showing, along with Fashion Scout's 'Ones to Watch' show, an assembly of rising talent within the industry (this year's catwalk saw Ana Ljubinkovic, Anissa Aida, Billie Jacobina and Ester Kubisz making their LFW debuts).
Rocky Star's gowns were nothing short of breathtaking. His Bollywood-inspired designs showcased delicate floral applique on floating chiffons and silks, intricate necklines and showstopping headpieces. The models wore ornate and, often, oversized drop and chandelier earrings - some with the additional bejewelled choker - and the makeup focused on dark eye shadows, groomed brows and natural lips. Hair was tied back into low ponytails, then plaited in a simple braid.
I loved the whole show. Despite the heavy ruffling, these dresses would certainly fit in well in my dream wardrobe. The colour palette was heavenly, and makes me nostalgic for a moment in time circa 2003 when all I wore was nudes, browns and dusky pinks; however, this is far, far better.
As I had priority access to the show, I managed to get a half decent seat; however, I longed to get an up-close look at the dresses, so as soon as the show ended I went to the side of the catwalk and snapped a few photos of the models up close. The fabrics were so beautiful; I could liken them to the delicate surface of a painting. And the applique was just stunning: beads, jewels, sequins, coins, all sewn so deliberately on the fabric in perfect lines and patterns.
Also in attendance were Geordie Shore's Charlotte Crosby, Made In Chelsea's Nicola Hughes and Kimberley Garner, Love Island's Olivia Buckland, actresses Lily Frazer and Natalie Anderson, and singer Hatty Keane.
Pam Hogg's show was, as usual, wacky as ever. Her collection consisted of sixties-inspired block colours and shapes, combined with seventies metallics and wigs. There were, of course, several of the designer's famous bodysuits in both mesh and patent fabrics, alongside some extremely wearable pieces including a fiery orange playsuit that gave off a spiced-up Velma Dinkley vibe.
Alice Dellal opened and closed the show in two different tea dress-style outfits, accessorised with huge platform heels and her signature undercut. Pam Hogg herslef made an appearance midway through the show, walking out in a gold tracksuit, aviators and cane, pointing to her friends on the frow as she went, and again at the end to thank everyone.
All in all, an amazing show which definitely gave me an inkling that the sixties is going to be big next season. Thank God I still have a use for my mum's vintage mini skirts. Note: never throw anything away.
Thursday 15 September 2016
What to Wear for London Fashion Week SS17
Jessica Wang, photographed by Ryan Chua, is wearing a gorgeous striped one shoulder top with an oversized ruffle. She's pairing this with ripped jeans, blue velvet heels and a white handbag. I love her sunglasses - definitely the shape of the season.
Caroline Daur is working a lilac tee under a black lace slip, toughened up with studded boots and a YSL bag. Super delicate, with a touch of leather. I love this.
One of my favourite bloggers, Andy Torres, is wearing a Hugo Boss dress for their show, cinched with a nude belt, matching zip-up boots and a black carry-all tote.
Evelyn DiVlach looks so damn chic in this electric blue tulle skirt, simple tee and metallic shoes and accessories for the Anna Sui show. A perfect match for the designer's playful style.
Natasha Poly doubling up her Tod's handbag and trainers with an all black outfit. So casual, but she pulls it off so effortlessly.
Crystal from Obsessions Now wearing her favourite fall colour in an architectural skirt, black cold-shoulder turtle neck and black boots. Her red handbag is to die for, and totally bring this outfit together.
Helena Bordon looking so damn chic whilst wearing her own brand of sunglasses. She's pairing this with an oversized shirt, Prada corset belt, Louis Vuitton boots and little black shorts.
Irene Kim is catching a bit to eat before the Coach show, working heavenly clashing prints to tie in with her coloured hair. So cute!
Jill Wallace is stopping traffic in these knee high lace up boots. She pairs it with an angelic white dress, black sunglasses and, the accessory of the season, a wide choker.
Kaitlynn Carter is looking bewitching in Parisian brand Brockenbow's flared jeans, and a bell sleeve Rachel Zoe top. I adore the lace detailing!
Legend Sandra Hagelstam is wearing those iconic Stella McCartney cleated shoes, paired with an Elena Shisellini bag and a white a-line dress. Matchy, but I like it.
Chriselle Lim is everything I want to be and more on day 6 of NYFW. Her insanely chic outfit sees the use of killer courts, cropped black trousers, and a black cami OVER a white shirt. Pretty sure I couldn't pull this off, but I'm definitely admiring it on her.
Friday 9 September 2016
Beauty How To: Unicorn Lips
'I like my lips, for kissing' - Scarlett Johansson
Friday 2 September 2016
Kids' Fashion: How Much is Too Much
If you've been on a celebrity news website today, you'll probably have noticed Holly Willoughby's name floating around, linked to the words 'expensive', 'designer' and 'daughter'. Put those words together and you'll get this general gist: Holly Willoughby took a photograph of her daughter in a pair of £400 Giuseppe Zanotti sneakers and posted it on Instagram next to a photograph of Blue Ivy in the same shoes. She captioned the image: '