Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Thursday 15 September 2016

What to Wear for London Fashion Week SS17


LFW is upon us, and if you're attending any shows over the next six days - or even if you're just hanging around trying to get papped - you'll want a killer outfit to stand out from the crowd. 

Note: of course, Fashion Week is a trade event and is meant for people who work in the fashion industry; therefore there should be no fun of any kind, no one should be taking selfies, nor should anyone be documenting said fun or selfies on social media, and you DEFINITELY shouldn't be blogging about it.

I'm kidding. Fashion is fun, so we should have fun, enjoy ourselves and not take life too seriously.

*back to the blog post*

I spent this entire week scouring the internet for something to wear for my LFW shows. For me style is important, but comfort is essential. I don't have the money to get Ubers everywhere, so flats or comfortable low heels are a must. I'll be walking around by myself so I'd rather not wear anything too loud or revealing. BUT it'll be boiling hot so I also need to think about light layers and avoiding dark colours. 

Needless to say I couldn't find anything online. Plus I have just about zero money in my account, so I'll have to stick with what I've already got.

As with every season, I'm using Instagram to find inspiration. I'll think about my own requirements, then build around that using images from bloggers, models, journos and other FW attendees to produce something stylish as well as practical. This month, I'm looking at the babes of NYFW (try the hashtag #nyfw to find your own inspo) - here are my findings:


Jessica Wang, photographed by Ryan Chua, is wearing a gorgeous striped one shoulder top with an oversized ruffle. She's pairing this with ripped jeans, blue velvet heels and a white handbag. I love her sunglasses - definitely the shape of the season.

Caroline Daur is working a lilac tee under a black lace slip, toughened up with studded boots and a YSL bag. Super delicate, with a touch of leather. I love this.


One of my favourite bloggers, Andy Torres, is wearing a Hugo Boss dress for their show, cinched with a nude belt, matching zip-up boots and a black carry-all tote.


Evelyn DiVlach looks so damn chic in this electric blue tulle skirt, simple tee and metallic shoes and accessories for the Anna Sui show. A perfect match for the designer's playful style.


Natasha Poly doubling up her Tod's handbag and trainers with an all black outfit. So casual, but she pulls it off so effortlessly.


Crystal from Obsessions Now wearing her favourite fall colour in an architectural skirt, black cold-shoulder turtle neck and black boots. Her red handbag is to die for, and totally bring this outfit together.


Helena Bordon looking so damn chic whilst wearing her own brand of sunglasses. She's pairing this with an oversized shirt, Prada corset belt, Louis Vuitton boots and little black shorts.


Irene Kim is catching a bit to eat before the Coach show, working heavenly clashing prints to tie in with her coloured hair. So cute!


Jill Wallace is stopping traffic in these knee high lace up boots. She pairs it with an angelic white dress, black sunglasses and, the accessory of the season, a wide choker.


Kaitlynn Carter is looking bewitching in Parisian brand Brockenbow's flared jeans, and a bell sleeve Rachel Zoe top. I adore the lace detailing!


Legend Sandra Hagelstam is wearing those iconic Stella McCartney cleated shoes, paired with an Elena Shisellini bag and a white a-line dress. Matchy, but I like it.


Chriselle Lim is everything I want to be and more on day 6 of NYFW. Her insanely chic outfit sees the use of killer courts, cropped black trousers, and a black cami OVER a white shirt. Pretty sure I couldn't pull this off, but I'm definitely admiring it on her.
Share:

No comments

Post a Comment

© Jen Lou Meredith | All rights reserved.
Blog Design Handcrafted by pipdig