Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Friday 9 September 2016

Beauty How To: Unicorn Lips


'I like my lips, for kissing' - Scarlett Johansson


Lips are so fun to play around with when it come to makeup. You don't really need as much skill as you do with eye shadow and eyeliner, because the consistency of lip products make it so much easier to wipe away with a cotton bud or go over with concealer and correct where you've gone wrong.

As a celebration of receiving my super cute unicorn phone charger from Coconut-Lane, I decided to create this metallic unicorn lip look. It's insanely easy - you only need four products and a brush - but it makes a great statement.

You'll need:

- Sugar scrub
- Flat eye shadow brush

What to do:

1. Exfoliate your lips using a sugar scrub so that all the dead skin has lifted away and you're left with a smooth surface to work on.

2. Apply a thin layer of Maybelline Baby Lips Lip Balm.

3. Apply Too Faced Melted Matte Liquid Lipstick in Unicorn. Start from the middle edge and work your way outwards, then fill in. Feel free to over-line slightly.

4. Use a thick, flat eye shadow brush (this one from Morphe is great, as is this one from Zoeva) to apply the MAC Pigment in Vanilla to the centre of your lips. Start with a small amount of product, then add more depending on how strong you like your shine.

5. Neaten up your lines with your choice of concealer if you feel that your look isn't sharp enough - and you're done!
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