Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Friday 2 September 2016

Kids' Fashion: How Much is Too Much

Holly Willoughby Criticised Over £400 Kids' Shoes

If you've been on a celebrity news website today, you'll probably have noticed Holly Willoughby's name floating around, linked to the words 'expensive', 'designer' and 'daughter'. Put those words together and you'll get this general gist: Holly Willoughby took a photograph of her daughter in a pair of £400 Giuseppe Zanotti sneakers and posted it on Instagram next to a photograph of Blue Ivy in the same shoes. She captioned the image: '

Blue Ivy going to the VMA's... Belle going to a birthday party at the farm! #giuseppezanotti@giuseppezanottidesign ๐Ÿ’™๐Ÿ’•๐Ÿ’™'.


For illustrative purposes, here is the original post:

Holly Willoughby Criticised Over £400 Kids' Shoes

Now, to me, Holly has always held a special place in my heart for being so damn gorgeous, smart and hilarious, and therefore I've always had her down for being real. Today, this hasn't changed one bit. For me, anyway.

After reading through the comments on the Instagram image, I found some users bashing Holly for 'bragging' - for example, the below comment:

‘Don’t show off with ridiculously over priced trainers holly… For a child as well, who will grow out of them in weeks and scuff them in seconds…. Bragging wasn’t something I had you down for… [sic].’

Now, hold up just one second. Wasn't Instagram built on bragging? From posts depicting an awesome bacon sandwich you made yourself for breakfast, to a photo of your fresh-out-the-box engagement ring, we've all bragged on Instagram at some point (I hold my hands up if you haven't. Get down with your righteous self).

Secondly, wasn't designer clothing built on bragging, too? I know there are some people, myself including, who prefer the lesser known, less ostentatious brands, but there are also those who will buy designer items just to show off to their friends/family/colleagues. Most of us secretly like that feeling of having something that others don't. It makes us feel special.

So isn't that what Holly's doing here? Just making her daughter feel special? Sure, she doesn't NEED to do that with a pair of £400 shoes, but if she can then why not? Who are we to judge what amount a mother spends on her child?

Another commenter said:

‘She’s loaded and doesn’t live in the real world. Like Beyoncรฉ and her offspring.’

Um. Can we just define what 'the real world' is here? Like, is there some sort of alternate reality where only celebrities and the rich can frolic, wandering through life without having to obey laws, pay bills or taxes and not work a day in their lives? Okay, maybe there is a slightly altered version of this for a privileged few, but in Holly's defense, she is a mother (which is an unpaid job 24 hours a day, seven days a week) as well as a TV presenter (yes, that's a job, too), she owns a house and therefore pays bills, and to the best of my knowledge she lives by the law. Come on. Give this woman some slack.

What's your opinion on Holly's Instagram post? Let me know in the comments below!
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2 comments

  1. Some people on Instagram are overly pedantic and like to draw attention to trivial things, such as the price tag of someone's shoes. Being a little more privileged than some doesn't excuse them from being able to share a humble 'OOTD', because like most of us, we want to share the things that make us happy - be it shoes or food! I agree with your post; just let the woman and her daughter swagger some cute boots.

    Also, I've already mentioned it on Twitter, but I love your blog x

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    Replies
    1. Hey! Thank you so much for commenting :)
      I totally agree! She's obviously happy, her daughter's obviously happy - why should we argue with that?
      I'm really glad you like my blog; I'm now following yours!

      Jen x

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