Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Friday 26 May 2017

Boohoo's Dress of the Month


If you hadn't already taken note, gingham is a big trend for SS17. Designers such as House of Holland, Shrimps and Molly Goddard went full-on with the print on the runways last September, taking inspiration from the Wild West, school girl pinafores, and The Wizard of Oz protagonist, Dorothy.

Gingham wasn't on my radar this season as, unless it's a stripe, I'm not a doting fan of all-over patterns. I didn't particularly want to look like a saloon barmaid, or a tablecloth. But then I was contacted by Boohoo to style their Dress of the Month on my blog, and this happened to be a gingham dress.

Boohoo's 'Dress of the Month' is a campaign which lets influencers receive a surprise sample dress from the brand's current collection, and style it as a source of inspiration for your readers. I was chosen for this month's campaign, and given the Jenna Gingham Ruffle Hem Smock Dress* to style.

When I took it out of the bag, I was pleased that it wasn't a bodycon affair, as I'm far too body-conscious to cope with anything skintight. Holding the dress up against my body in the mirror, the cogs in my mind starting turning. How will I make this work?

I was thankful that the dress came up larger than average - it's designed to feel oversized so that it hangs off the body for an easy, comfortable fit. In my head I was picturing an outfit along the lines of off-duty Alexa Chung circa 2014: something laid back with an indie rock vibe. However, the ruffles across the chest gave the dress a modern look, which meant that I would still look current.


I chose to keep my accessories mostly black and paired this dress with black patent boots from Public Desire, some round sunglasses from zeroUV* and a black shoulder bag from Dorothy Perkins. The only pop of colour was a Mary Katrantzou scarf, which I'm currently wearing with everything.

Since it was bitterly cold the day I shot this look, I brought a light duster jacket from Topshop with me. I'm not usually able to pair a coat with an outfit and make the whole thing look cohesive, but I think this finished off the look quite well.

What are your thoughts? Would you buy this gingham dress? Find it here.

FOLLOW ME ON INSTAGRAM
FOLLOW ME ON TWITTER
SUBSCRIBE FOR FREE ON BLOGLOVIN'


* Gifted for review
Share:

No comments

Post a Comment

© Jen Lou Meredith | All rights reserved.
Blog Design Handcrafted by pipdig