Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.


I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at

I hope we can work together!


Friday 6 July 2018 / London, UK

You're doing beachy waves all wrong

Research by Philip Kingsley found that ‘beachy waves’ were the hottest summer look by far, voted for by almost half (48%) of British women. I can see why. This hairstyle has that effortless look about it - even though we know that, most of the time, it wasn't really that effortless to create. I mean, apart from Kate Moss, who really rolls out of bed with perfect hair? 

My hair has calmed down since my days of adolescent frizz, and now I love to wear it with a bit of a wave in it. I stress 'wave' here. Not a curl. Curl's are my winter thing - in summer, any form of heat stying is futile, with curls dropping like flies in the heat. When it comes to beachy waves, I prefer to plait my hair the night before, then seal in the look come morning with some product.

Although Liu Wen (one of my favourite models)
looks amazing with her new choppy bob, I always
thought she worked the beachy waves look so
well with her long hair
However, the products I use are probably the most important part of this style. Because my hair has been processed with chemicals (due to a good few years of bleaching), I have to avoid products which are dehydrating, such as salt sprays, to prevent further damage.

In my time as a beauty journalist, I developed a love of Philip Kingsley products. The packaging is unfussy, but not cheap looking, the formulas smell great, and I see genuine improvements in the look and feel of my hair after using their products. 

Last summer, I relied on their summer solutions to get me through holidays and lazy weekends in the sun. Their Instant Beach spray comprises a salt-free conditioning formula which conditions your hair whilst at the same time giving you soft and natural-looking texturised waves. It's a great alternative to super drying salt sprays for those who don't want to see a gruesome thinning out of their hair by the end of summer.

At £22, it's a little more pricey than your average drugstore beach wave spray, but it'll help you take far better care of your hair. And alongside skincare, I see haircare as an essential investment with endless great returns.

Talking haircare, it's not just styling products which are key to gorgeous beachy waves - it's partly about the preparation, too. One of my all time favourite hair products is Philip Kingsley's Elasticizer. It's their bestseller, for reasons that you can only truly discover if you try this amazing product - but, if you need convincing, read my review!

It's a pre-shampoo treatment, which really gets deep in the follicles and moisturises your hair. Originally created for Audrey Hepburn to help her hair recover from excessive styling between films and shoots, this product has been around for over 40 years - so you know it's good.

Last year, when I got my hair styled at the beautiful Josh Wood Atelier in Notting Hill, I met Anabel Kingsley. She's the daughter of the late Philip Kingsley, and a trichologist at the forefront of the brand. Not only is she a lovely person, but she gave me some really helpful tips about caring for my hair and alleviating the symptoms of my ongoing issue with dry scalp (if you want me to write a blog post about this issue, please leave me a comment!)

Of the Elasticizer, Anabel said, "Time in the sun can decrease the hair’s moisture content – and hair that is dry is less elastic and breaks far more easily than it should. The most effective way to improve elasticity and strength is to use a weekly pre-shampoo conditioning treatment. We make one called Elasticizer that we originally formulated for Audrey Hepburn. You apply it to damp hair at least 20 minutes before shampooing and then shampoo and condition as usual." 

Philip Kingsley has released 'Geranium & Neroli' and 'Coconut Breeze' versions of the original Elasticizer, and this year they're launching one more! This August, say hello to the Pomegranate & Cassis Elasticizer, with its stunning new packaging design and gorgeous-sounding scent. I can't wait to get my hands on this!

Now, personally, a pre-shampoo product like the Elasticizer really does wonders for your haircare routine. But a conditioner is by far the most important product for me. I've used dozens and dozens of different conditioners - honestly, this is no joke. I have been on a quest for years to find the right conditioners for me. So I like to think I know what I'm talking about when it comes to this area of haircare.

If you like to keep your routine all within one brand, then might I suggest Philip Kingsley's Moisture Balancing Conditioner? This is a great product for medium or fine hair, and especially hair that has been chemically processed. If you find that your hair is dull, dry, or tangles easily (argh, those awful tangles), then pop this on your mids and ends for a simple and effective fix.

Anabel says, "During summer, the hair’s protective outer cuticle can become raised and damaged. A raised cuticle does not reflect light well, so the hair can look rather dull. To help close the cuticle, use a post shampoo conditioner formulated for your hair texture every time you wash your hair."

My tip for you is to use this conditioner after washing your hair at your normal preferred temperature, then wash the product off after a couple of minutes with water as cool as you can stand it. This should close the cuticle, lock in moisture and make your hair look shinier. Try it and let me know what you think!

Will you be trying out the beachy waves look this summer?


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