Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.


I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at

I hope we can work together!


Sunday 17 November 2019

What to wear for working out in winter

I love working out in winter. The gym isn't super hot and stuffy, and you don't have that 'hot weather fatigue' like in summer (or is that just me?). Walk outside after a workout in winter, and you're greeted with crisp, fresh air - rather than walking into a roasting oven in mid-July. Your water stays cold, you aren't absolutely drenched in sweat, and you might even be able to get away with not washing your hair afterwards (long and curly-haired girls, you feel me?).

One thing that's difficult about working out in winter, however, is deciding what to wear to keep you warm and comfortable while allowing you to work out with ease. You want to feel unencumbered by layers, but at the same time, you don't want to catch a chill when you walk outside.

I've put together a list of items that I like to wear for my winter workout. It took me a few attempts to nail the perfect combination, but now that I've found it, it's all I wear. Here's my go-to winter workout look.

[I hope you love the products recommended here! Please note that I may collect a small share of sales from the links on this page.]

Cropped hoodie

For me, a full-length hoodie is too much fabric to wear while working out - and you don't want to have to take it off at the gym and carry it around with you. A cropped hoodie is a far better option, giving your body some breathing room during your workout, and keeping you warm once you leave the gym.

Sweat-wicking leggings

When you really go for it during your workout, there's no doubt that you'll get a sweat on. In winter, this situation gets a little uncomfortable when you leave the gym and the cold weather makes you feel even colder because you're sweaty. I like to use sweat-wicking leggings when I work out - they draw sweat away from the skin and allow it to evaporate on the surface of the fabric, meaning that you won't feel drenched after your workout.

These leggings from MyProtein are the same ones I'm wearing in the photo at the top of this post [gifted]. They're a customer favourite on the MyProtein site, thanks to their sweat-wicking design, body-hugging material and high waist. They're really comfortable and easy to move around in, whether I'm doing cardio or weightlifting. And I love the colour!

Ear muffs

These probably seem like an unlikely accessory for gymwear, but they're only for entering and leaving the gym. If, like me, you wear your hair up when you're working out, your ears will be unguarded from the cold weather when you leave the gym. My ears are quite sensitive, and if they're cold for too long, I become susceptible to ear and headaches. Therefore, a pair of ear muffs keeps my ears toasty and ache-free.

You might be wondering why I don't just wear a sweatband - it's because I haven't found one that's warm enough for my ears! I'm also a little adverse to wearing beanies after working out, as it feels a little uncomfortable with all the sweat.

What do you like to wear to the gym during winter? Let me know in the comments below!

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