Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Friday 7 August 2020

A guide to picnic outfits

A guide to picnic outfits
I've had more picnics this year than I've had in my life. Is that a bad thing? In my opinion, no. To me, there's nothing bad about sitting outside in nature, soaking up the sun, the fresh air and the sound of wildlife. We've gone on and on about how we can hear the birds singing from our at-home office windows - why not get out there and enjoy their songs in an environment that doesn't involve a computer screen?

One thing that has stumped me, however, is how my pre-lockdown wardrobe was so unfit for picnics. I had rails of smart dresses on one side, and ripped jeans and band t-shirts on the other - neither of which permitted the flexibility required to sit on the ground for a picnic.

A guide to picnic outfits

Determined to get the most that I could out of summer picnic season, I decided to get my hands on some more suitable picnic attire. But what does the perfect picnic outfit consist of? In my perilous quest, I've discovered an idiot-proof recipe. Here's my checklist:

  • You must be able to sit down without cutting off circulation to any part of your body (that's kinda vital for any outfit, but you'd be surprised at what I've sacrificed)
  • You must have shoes that you can easily slip on and off (because is there anything more indulgent than the feeling of grass on bare feet? It's the only thing these days that makes me feel like a child again)
  • It should cover up a food baby
  • It should be ventilated to prevent awkwardly wet thigh sweats
With these points in mind, I've put together a picnic outfit that's totally comfortable - and stylish - for your next picnic. Thank me later...

Public Desire Kalia Nude Wide Fit Strappy Block Heel
Kalia Nude Wide Fit Strappy Block Heel, £29.99 from Public Desire

Slip these off while you're eating - they're pretty to look at when they're both on and off your feet. They also have a block heel, which will keep you stable while you're wandering across a grassy field looking for a space to plop your blanket down.

Halterneck Dress in Dark Russet, £19.99 from Zara

This dress is loose enough to keep you comfy while still looking like a chic summer midi.
Jamie Leopard Print Faux Ponyskin Belt, £16 from Fy

Add an accent to the above dress with this statement belt.

A guide to picnic outfitsA guide to picnic outfits

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