Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.


I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at

I hope we can work together!


Wednesday 27 January 2021

Loungewear picks for lockdown 3.0

Loungewear lockdown 3.0

Another month, another lockdown. At this point, I'm just living in loungewear - and this makes a serious change from this time last year. I remember putting in maximum effort to get ready for my trips to the city for meetings, putting on a new dress to head out for a 'Dry January' drink with friends, and packing for a special Valentine's weekend away. So much to look forward to...

Now? I don't think I'm alone when I say that I've started to really look forward to the little things. Half by default (I'll go a bit loopy if I have absolutely nothing to excite me), and half out of genuine appreciation of life in the face of a pandemic. My morning coffee is savoured with every sip - the smell arousing me from what seems to be an endless dormancy, made worse by the fact that it's freezing outside. I've also popped on a candle or two (okay, five) because the scents remind me of the seaside, holidays and spa resorts. Usually, I wouldn't have paid much attention to these minutiae... but, as I implied, lockdown has brought it out of me.

One thing I've really started to enthuse over is the comfort and ease of loungewear. Before the pandemic, I actually couldn't stomach putting on a pair of joggers if I wasn't gymbound. Now, I practically live in loungewear (in the above image I'm wearing the Luxy Boutique Beige Ribbed Two Piece, £36.99). The thought of adjusting to wearing smart clothing again makes me sad, if I'm honest. I fully intend to luxuriate in my joggers for as long as possible (until somebody physically forces me to attend an in-person meeting).

So while we're in lockdown 3.0 and we're unsure of when it'll end, I'm sharing my favourite loungwear picks for you to enjoy. If you buy any of these, tag me in your photo on Instagram (@jenloumeredith) - maybe we can pretend like we're vegging out on the couch together while watching Bridgerton.

In The Style (Lorna Luxe) Grey 'Lola' Knitted Co-Ord Jumper, £28, and Trousers, £30

NastyGal You've Got The Love Co-Ord, £45


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