Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Wednesday 10 May 2023

How to Find the Right Summer Fragrance for You



Summer scents evoke a certain romantic nostalgia for me. The beginning of summer brings with it a sense of hope for what's to come: BBQs, holidays, chatting in the garden late into the warm night. However, this means that, as summer ends, there is no greater sense of loss for a season coming to a close. Without sounding pessimistic, when summer ends, so does that hope. We know that there's cold weather and short evenings ahead, and while winter can be cosy, for me, it doesn't carry the same sense of fun and freedom with it as summer so effortlessly does.

With that being said, whenever I smell a particular fragrance, it brings back the memories of a corresponding summer. This is why I love to wear a 'summer fragrance' - a single perfume that I wear all summer. Being quite sense-orientated, the memories that come with the spritz of a scent bring back feelings, images of beautiful places, music and events. To me, it's far more than just a 'nice perfume'.

How to find your perfect summer fragrance

There are so many fragrance options available today. So how do you find the right one for you? Here are a few tips:

  1. Consider your personal style. What kind of clothes do you like to wear? What are your favorite colours? Your fragrance should complement your personal style, not clash with it. Enhance your personal style and embrace the summer vibes by finding the perfect fragrance. And don't forget to complement your summer look with stunning jewellery.
  2. Think about the season. Summer is a time for light, fresh scents. Avoid heavy, musky fragrances that will be too much for the warm weather.
  3. Pay attention to the notes. The notes in a fragrance are the individual scents that make it up. When you're trying a new fragrance, take a few minutes to smell the different notes and see how they blend together. I always spray the fragrance on a scent card, then carry it around with me all day to see how it smells at different times.
  4. Ask for help. If you're not sure what kind of fragrance you like, ask a salesperson for help. They can help you find a fragrance that's perfect for you.

5 classic scents that are perfect for summer


1. Dolce & Gabbana Light Blue. This fragrance is a classic for a reason. It's light, refreshing, and perfect for any occasion. The top notes are bergamot, lemon, and mandarin orange. The middle notes are jasmine, lily-of-the-valley, and rose. The base notes are musk, amber, and cedarwood.

2. Versace Bright Crystal. A beautiful blend of floral and fruity notes. The top notes are bergamot, lemon, and grapefruit. The middle notes are lotus flower, lily-of-the-valley, and jasmine. The base notes are musk, amber, and sandalwood.

3. Gucci Bloom. A delicate and feminine floral scent. The top notes are bergamot, mandarin orange, and tuberose. The middle notes are jasmine, honeysuckle, and lily-of-the-valley. The base notes are musk, amber, and sandalwood.

4. Lancome La Vie Est Belle. A sweet and sensual scent that is perfect for a night out. The top notes are black currant, raspberry, and pear. The middle notes are iris, patchouli, and jasmine. The base notes are praline, vanilla, and tonka bean.

5. Chanel Chance Eau Tendre. A light and airy floral scent that is perfect for everyday wear. The top notes are peach, bergamot, and mandarin orange. The middle notes are jasmine, lily-of-the-valley, and rose. The base notes are musk, amber, and sandalwood.

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