Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.


I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at

I hope we can work together!


Saturday 24 December 2016

Carluccio's has your Christmas dinner sorted

Carluccio's Christmas in July press day was one of the highlights of my year; the food, the festive atmosphere (regardless of the 28 degree heat) and the free samples ticked all the boxes - but what made the event really special was finding out the story behind each product in the Carluccio's Christmas range.

Me being the skeptic that I am, I believed that, as Carluccio's is a chain brand, it did not deliver 'proper' Italian food. 

Oh how wrong I was. 

They source their products straight from Italian producers, from the cioccolateria in the village square to the family which has been making pandolce for generations. These manufacturers are visited every year by the Carluccio's buying team, who taste everything to ensure great quality goods for their consumers. The love and passion (yes, really) that go into each piece of food sold by the company is jaw-dropping. It made me truly appreciate every mouthful - and there were quite a few. I sampled everything from melted stilton on flatbread, to the obligatory Prosecco, to a chocolate panettone that was to die for

Carluccio's Christmas collection has a food to suit every taste, and one for every part of the Christmas meal, making it so easy to gather everything you need right before the big day.

Here are a handful of the delicious foods on offer this Christmas from Carluccio's, as well as the story behind them:

F I C H I   A L   R H U M

A fig bar covered in dark chocolate - ideal for those who can't stand the overly sweet, overly manufactured taste of the regular Christmas chocolate box assortments. This features chopped Calabrian figs, candied peel and walnuts - all doused in a good helping of rum, left to rest for a day, then coated in chocolate.

P A N E T T O N E   A L L A   C R E M A   D I   P R O S E C C O

For me, being non-Italian, Panettone is a Christmas luxury, but at the same time complete necessity. Its creamy texture goes so well with a cup of tea, and this version is one not to be missed. Carluccio's Venetian producer makes a 'custard' with the locally produced Prosecco, then pipes it into the Panettone. Buy this and thank me later.

C H O C O L A T E   C O A T E D   G R I S S I N I

Unbelievably rich, these grissini sticks (like little biscuitty bread sticks) are made the old-fashioned way - with lard, not olive oil. And they're completely coated in chocolate. Yes, you do feel the fat seeping down to your thighs when you eat them, but that's what treadmills are for.

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