Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Thursday 15 December 2016

Semilac Semi Flash - Easy Chrome Nails


Keen-eyed beauty magpies will have spotted the chrome nail trend appearing every now and then on Instagram. If you’re not clued up about this recent development, here’s the gist: nail technicians and bloggers are using a metallic powder which, when applied using a foam-tipped eye shadow applicator, produces a truly eye-catching mirror effect on the nail. This product is not only easy to use (I got the effect right first time), but it eliminates the need for fiddly nail wraps which crease and crinkle at the slightest misapplication. 

Semilac, a brand which you may have seen me work with before (see my video here), has created its own version of this powder called ‘Semi Flash’*. Available for £8.99, this little pot of powder will last you countless applications; all you’ll need is a no-wipe gel top coat and an applicator (I found some in Superdrug for £1.89 a pack). The effect is just stunning, and whilst wearing the product on my nails I received so many compliments – so naturally I was very happy with how it looked.

To apply the product, I began with my normal gel manicure, pausing the process after curing my gel colour under a UV lamp. I then dabbed the tip of a foam applicator in the Semi Flash powder to create a thin layer, before lightly rubbing the powder in small circles onto the surface of my nail. It wasn’t long before the effect became visible. I only needed one layer for the chrome shine to become opaque and completely cover up the colour underneath, so each nail took around ten seconds to complete! To finish off, I applied a UV gel top coat and placed my hand under the nail lamp for a final cure.

As expected, some powder residue was left on the skin around my nails, but I was able to easily remove this with a cotton bud and some rubbing alcohol.

Around three days in, I noticed some small chipping around the very tips of my nails, which could have possibly been avoided with better top coat application on my part. However, overall, the powder lasted as long as my gel coat. As the gel started to peel off around the ten-day mark, the powder came off with it, so I removed the polish and left my nails to breath for a day – but I was longing to recreate the effect again, and so I applied the powder again the next day!

I used the Semilac Semi Flash on top of a light pink gel nail polish; however, as Semilac states on its website, the appearance of the powder alters when applied over a range of varying shades. I’m yet to apply this over a more vibrant colour – a metallic cherry red would look perfect for Christmas – but I will keep you updated on my Instagram when I do!

* This product was provided as a sample for review
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