Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Thursday 20 July 2017

5 Tips for the Perfect Summer Road Trip


If the words 'road trip' can't get you pumped for summer, then I don't know what will. To me, there's nothing more exciting than an adventure to pass the time during the long, lazy days of June through to August. Add to the mixture some stunning views, a well-curated playlist and my girls in the passenger seats, and I'm sold.

However, whilst I love the thought of driving off into the distance without a care in the world, I'm also a meticulous planner. I plan for the worst, so that the worst doesn't happen. That includes making sure myself and everyone else is safe, checking that my car is in perfect working order, and helping to supply enough provisions in case of emergency.

If you're heading on a road trip this summer, make sure safety is a priority, and tick these following points off your list.



1. Route

I used to love riding along on 'mystery tours' with my parents when I was little, but these days I prefer to know exactly where I'm going so that I don't get lost, or panic when I accidentally take a wrong turn.

Routes are easy to plan with a sat-nav - or, if you can't afford one, simply mount your smartphone to your dash using a phone cradle (you can find these really cheap on Amazon or eBay) and program your journey into your phone's sat-nav system. 

I tend to look up my route on Google Maps, and zoom into Street View on any tricky bits so that I'm prepared.

2. Tyres

Did you know that tyres can explode whilst you're driving? If your tyres are wearing, or they're set at the wrong pressure, the heat can increase the chance of the tyre exploding - which could be fatal if you're traveling at high speeds.

Before you set out, make sure that your tyres are set at the correct pressure (you'll usually find the pressures stamped into the side of the driver's side door or written in the vehicle handbook). Make sure to take into account extra weight from people or luggage in the car.

If you haven't replaced your tyres in a while, it would be a good idea to get this rectified before you set off. Point S has the option that lets you book tyres online - simply tap in your registration number or tyre size to see what's available.

3. Breakdown cover

My first car used to overheat when it got too hot. Yes, really. I'd have to either park in the shade, or risk being stranded for hours (which has happened). 

Because of this, it was essential for me to have breakdown cover. It was super easy to sign up with The AA - and not too expensive, considering the amount of money and stress it would save you if something did go wrong.

4. Food and drink

In summer, it's important to drink plenty of water, even when you're sitting in an air-conditioned car. Bring several bottles of water on your trip, and stash them in the cubby holes throughout your car so that you or your passengers can reach for one if needed.

I love taking snacks along on a road trip - my favourites are non-messy, bitesize nibbles such as Pringles, finger sandwiches and Maltesers.

5. Hay fever (yes!)

Did you know that if you sneeze whilst driving at 70mph, you could lose your vision for up to 100 metres? Unfortunately, some of us can't help sneezing, but if you have hay fever it might be a good idea to seek advice on the best, non-drowsy medication to use.

You could also help to alleviate your symptoms by wearing sunglasses and closing vents and windows to avoid contact with pollen.




*This is a sponsored post

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