Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Sunday 9 July 2017

National Pina Colada Day got me like...


I'm not usually a huge fan of creamy alcohol (Baileys? Eurgh... and don't get me started on espresso martinis), but my one exception is the Pina Colada. 

 I had my first taste of this coconutty, pineapply cocktail when I was fourteen on the deck of a cruise ship with my mum and sister. All I can remember is thinking, 'if this is what alcohol tastes like, I can see why some adults become addicted'. Unfortunately, not all alcohol is quite as delicious - and people definitely don't get addicted to alcohol because of the taste.

 Since then - and I think this is the case for a lot of folk - I've associated Pina Coladas with holiday. In fact, it doesn't feel like a holiday until I've had my first satisfying sip. I tend not to have Pina Coladas at home, just in case my brain gets confused and goes into vacation mode. But if you're just a little bit crazy, here's a delicious recipe to celebrate National Pina Colada Day (just stick on Love Island, grab a blow-up flamingo pool float and pretend that you're on the east coast of Majorca):

 Ingredients:

 50ml Malibu rum
50ml pineapple juice
30ml coconut cream 
Wedge of pineapple

 Method:

 1.Pour all the liquid ingredients into a cocktail shaker with some ice, and shake well.
2.Strain the mixture into a chilled glass.
3.Slide the wedge of pineapple onto the rim of the glass, then finish off with a tiny umbrella.
*

If you're a fan of all things tropical, and National Pina Colada Day has inspired you to do a cheeky bit of shopping, I've put together a wishlist of my favourite tropical themed homeware, beauty and fashion. Nail the vibe with palm prints, gold hardware and the odd splash of hot pink.


1. Leaf Cushion, £56.99 - Wayfair
2. Hoola Quickie Contour Stick, £23.50 - Benefit
3. Palm Print Shorts, £12 - Boohoo
4. By Terry Sun Designer Palette, £65 - Cult Beauty
5. Tropical Print Skirt, £24 - Dorothy Perkins
6. Pineapple Jewellery Tray, £4.99 - New Look
7. Pinita Colada Body Wash, £3.50 - The Body Shop
8. Palm Print Playsuit, £49 - Topshop
9. ghd V Gold Amber Sunshine Styler, £119 - Very

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