Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Tuesday 17 October 2017

7 Classy Halloween Decor Ideas


Halloween is my second favourite holiday - closely following Christmas. I love the chance to dress up and decorate and, having grown up with all the brilliant Halloween films of the nineties (hello, Practical Magic), it's definitely a time of nostalgia for me.

However, I'm not into all plastic mock-horror tat that we buy at the pound store and throw away the next day - I love to really make an effort. And I know some of you who read this blog share my love of (for lack of a better word) 'classy' Halloween decor, so here are a few ideas I've collected from the wonderful world of home decor websites and put together just for you. All images are credited with a source, so please go check them out for more ideas!


1. Floral Skull Centerpiece

Honestly Yum has put together this fantastic DIY using a model skull and fresh flowers. It looks like something that belongs in a Vanitas painting - morbid but beautiful.


2. Gilded Insect Plaques

Don't worry - these aren't real insects. You can recreate this DIY from The Gathered Home by using giant plastic insects, liquid gold leaf and wooden plaques for a classy creepy crawley wall display that will trump any boring old painting.


3. Mantel Bunting

What's a party without bunting? If you're having a Halloween get-together this year, try making some super easy no-sew bunting with alternating orange, black and white shades with this tutorial from Staying Close To Home.


4. Dead Porch Trees

Got a porch? Then this foolproof decor idea is for you. Simply take a couple of long branches, remove any leaves, then prop them up against the side of your house. Find some faux ravens รก la Create Craft Love, and finally decorate with some pumpkins!


5. Halloween wreath

Wreaths aren't just for Christmas. They look positively enchanting with a Halloween theme. Etsy shop SignsStuffnThings has some amazing wreaths for this time of year, inlcuding the one above.


6. Nature inspired bottles

Artist Laura Zindel creates white bottles featuring beautiful nature-themed illustrations, reminding me of 'wet specimins' (insects in fluid solutions) in an old abandoned laboratory. The ones with the spiders on the front are my favourites.


7. Alternative pumpkins

You really can't go wrong with a pumpkin (unless you're this person). They epitomise Halloween, and look fun as they are, or with an interesting carving - OR painted gold with ribbons around the stem, like these ones from Decor & Style.

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