Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Tuesday 3 October 2017

The Best Thing About Autumn? My Birthday...


There's always a little bit of excitement in the air for me when October comes around. Yes, it's truly autumn (and if you're a regular reader you'll know that it's my favourite season), Halloween merch has hit the stores, and - most importantly - it's my birthday month.

I could write about what I received for my birthday, but hey, I've got to have some secrets, haven't I? So instead I'm going to talk about my favourite part of the day: breakfast.

When it's your birthday, you don't want to wake up and eat a bowl of bran flakes. You want a delicious tray of yumminess that will set you up for the most fabulous day of your year. Eat what your heart desires - you want pancakes? Eat pancakes? Hell, throw some ice cream and syrup on that. Your birthday is all about you, and your birthday breakfast should reflect that!

If you've been following my Instagram stories, you'll know that it was my birthday yesterday. My partner and I went out for a late brunch, but we had a little bit of breakfast beforehand...


Because I knew I was in for a day of treats (cake, of course - plus my birthday tradition of super cheesy vegetarian lasagne), I decided to keep it fresh and healthy with tomato and avocado on toast, with a cup of strawberries and a delicious mug of English Breakfast tea* from the English Tea Shop.

My partner cut my toast up into heart-shaped slices (is that a collective 'ahh' I hear?), and I drizzled a tiny bit of olive oil onto my avocado and tomato, along with a sprinkle of black pepper. I ate my strawberries plain as we had bought them that morning and they were sweet with just a little tartness - the ideal treat to have with English Breakfast tea.

My tea was made to the specifications of the English Tea Shop's Master Blender, Sampath Amarasena, whose guidelines indicated to boil filtered water in a kettle and pour it over the tea bag in a mug, then leave the tea bag to steep for 3-5 minutes. I left my tea bag in for 4 1/2 minutes, then added a fair amount of milk (which I've been told ALWAYS goes in second), and left the tea to brew for 5 minutes before drinking.

A great way to start my day.


Whilst I was getting ready, I put on the kettle for a cup of Earl Grey*. Somehow I feel like Earl Grey makes me feel more relaxed, which makes it perfect for a morning brew if you know you've got a busy day ahead of you. It's super fragrant - this comes from the blend of Ceylon black tea with fresh bergamot - and tastes so delicate.

Sometimes I like to go against the grain and have this with milk and sugar. Today, however, I went for a teaspoonful of honey, and a slice of lemon. If you've never tried it, do. The combo brings out a totally different flavour and you'll probably be hooked.

Both the English Breakfast tea and Earl Grey are great for when the dark mornings and early evenings start to roll in (which is round about now, I guess). So stick on a hot water bottle and get cosy with a cuppa.

Find out where to buy English Tea Shop teas here.

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*Gifted for review
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