Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Tuesday 26 September 2017

Pam Hogg SS18 | London Fashion Week

Pam Hogg SS18 London Fashion Week - Pink

Fashion month is coming to an end for yet another season, and SS18's catwalks have definitely given us something to talk about until next February. This month's shows nodded to several trends seen this spring/summer, including ruffles, sheer layers and the colour pink (it's not backing down, guys).

However, there were some notable trends that presented themselves in a new light. Paneling was shown by Peter Pilotto, Gucci and Marni, and there was an abundance of cartoon and pop art prints from Versace, Moschino (of course) and Prada. You may have also noticed that volume is back with a vengeance, with puffball skirts from Mary Katrantzou, all-over frothy meringue silhouettes from Simone Rocha, oversized-to-the-max blazers from Marc Jacobs and billowy sleeves from Prabal Gurung and Emilia Wickstead - all things that I, being 5'4", wish would go away for fear of looking like one of those toilet roll dolls that your mum kept in the bathroom in the 90s.

Pam Hogg SS18 London Fashion Week - Yellow

Pam Hogg was her usual rule-breaking self this season, distancing her designs from the categorisation of the SS18 trend report with a mood-boosting colour palette of bright blues, greens, yellows and pinks.

The colour-loving designer reinvented her signature jumpsuit for the lighter seasons with sheer mesh and PVC, with the added pleasure of tulle in tights pleats that spanned the entirety of the outfits' lengths.

My favourite outfits in the collection featured shiny trenchcoats, which were designed in three options: black, white and dusky pink. With huge lapels, front pockets and tie waists, these stunning coats brought a mix of utility and sexiness that showed us yet another facet of the designer's fascinating creative mind.

The finale consisted of a bright pink sheer jumpsuit with tulle ruffles, marbled platform boots and a two foot tall leather mask with matching tulle embellishments. This was soon followed by Pam and longtime muse Alice Dellal, in shiny trenches and matching yellow and black polka dot neck scarves.

Pam Hogg SS18 London Fashion Week - Black
Images c/o Pop PR
FOLLOW ME ON INSTAGRAM
FOLLOW ME ON TWITTER
SUBSCRIBE FOR FREE ON BLOGLOVIN'
Share:

No comments

Post a Comment

© Jen Lou Meredith | All rights reserved.
Blog Design Handcrafted by pipdig