Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.


I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at

I hope we can work together!


Tuesday 5 September 2017

Drink coffee, help the environment

For me, there's nothing selfish in the act of drinking coffee. In fact, you could say it's completely unselfish - when I drink a cup of coffee, I'm more alert and more likely to listen to what you're saying, I'm chirpy so I'll probably put you in a good mood, and I've had a little bit of an indulgence so I'm generally calm and relaxed (a good time to tell me that something's gone wrong, so I can deal with it without breaking down...)

But wouldn't it be great if that cup of coffee was just a little more 'unselfish', say, if you were helping out a community, its inhabitants and even the environment by drinking it? I think a lot of us would feel warmer inside if that were the case (and not just because we've got hot coffee in our tummies).

As you might know, the human race is using up resources like there's no tomorrow. Just last month, it was revealed that we have consumed more natural resources than can be reproduced this year - so we're now eating into 2018's allowance. If we go on this way, there will be no more earth for us to live off - and I'm not one of those people that fancies jetting off to some 'earth-like' planet in a cryo-chamber - so we need to find more ways to sustain what we already have.

Union Hand-Roasted Coffee have done just that. Their Yayu Wild Forest coffeesupports the Yayu Forest Reserve, one of the last and most important remaining places for the preservation of wild Arabica coffee. However, it's not just coffee that grows there - the reserve is also home to numerous rare plants and animals, and hosts Important Bird Areas of international significance.

Despite coffee farming generating up to 70% of incomes for over 90% of the population at Yayu, farmers still struggle to make a sufficient income. This causes farmers to turn to non-forest crops, which results in deforestation and biodiversity loss. It's Union Hand-Roasted Coffee's aim to increase the income of these farmers, in turn maintaining the forest, and to work out how to protect this unique environment against climate change.

If this sounds like your cup of coffee, I'll just add that the Yayu Wild Forest Coffee also happens to taste good, too. It's perfect for a morning bevvie, with its instant citrus zing to wake you up. Following that, you'll find a syrupy body, notes of marzipan and dark chocolate, and a bourbon biscuit aftertaste.

I drink mine with a bit of almond milk, but it's also great as an espresso.

Find out more about Union Roasted's Yayu Forest coffees here.

*Gifted for review

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