Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Monday 11 September 2017

Get cosy for the autumn equinox


The astronomical calendar, which determines the seasons based on celestial events, says that autumn starts on September 22nd. But, let's face it, it's got just that little bit colder - too cold for summer dresses and outfits sans coats - and if you like to go by the meteorological calendar (which is used by the MET Office in all their officialness), then autumn has already begun.

I welcome the season. Call me weird, call me basic. I don't care. I dislike hot weather and autumn brings a welcome break were I can cover up my chub that I've accumulated over summer (because who wants a 'bikini body' anyway?) with light jackets and tights.

Plus, Halloween is on the way. And that's my second favourite holiday. Christmas is first. Obvs. Throw in the beautiful reddening foliage, an abundance of cosy boots in the shops, and delicious seasonal produce, and you've got all the reasons why I love autumn.

So whether you've already bought your pumpkin, or you're holding off for as long as possible, below is a list of a few lovely things to get you in the mood for fall.


1. Union Hand Roasted Coffee Equinox Seasonal Blend, from £5.75

This seasonal blend from Union hand Roasted Coffee changes two to three times a year to give you the freshest flavours from Finca Santuario in Columbia and Huadquina in Peru.

Try this on crisp autumn mornings as an espresso, and enjoy the taste of candied orange, dark chocolate and caremelised peanut.


2. Camel Coat, £129, Zara

Camel earned its place last year as the colour of the autumn runway with Michael Kors, Max Mara and Calvin Klein all showing the hue in their shows.

This one from Zara is not only fashionable, but practical, with deep pockets and double buttons to keep the wind out.
3. Office Alabama Boots, £88 at House of Fraser

Team these hard wearing buckle boots with tights and a dark floral day dress for style goals.
4. Charlotte Tilbury Hollywood Lips in Dangerous Liaison, £24 at Cult Beauty

If you didn't see Charlotte Tilbury's new product drop earlier this summer, where were you?

The Hollywood Lips lipstick in Dangerous Liaisons is a stunning muted red shade - your new autumn lippy?



5. Felt Pumpkins, £7.84 at Etsy

One word: adorable.


6. Aisha Alpaca Jumper, €550, Acne

So this is a little extreme - but then, if you can't in autumn, when can you? This super snuggly knit from Acne looks to good to pass up on when paired with black jeans. No need for a scarf.
7. Moss-knit Blanket, £39.99, H&M

Invest in this comfy knitted blanket - the stunning emerald green colour will see you through to winter and appear very stylish in the process. Pair with as many fluffy cushions as your sofa will allow.
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2 comments

  1. Those felt pumpkins are so sweet! Also loving that Zara coat, it's the kind of colour that goes with everything!
    Helpless Whilst Drying

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    Replies
    1. Totally agree! Thank you for commenting lovely :) x

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