Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Sunday 19 November 2017

How to Make Your Nail Polish Last Longer

Roxanne Campbell Nail Lacquer by Jen Lou MeredithAfter trying gel nails, I have to admit that I went off regular nail polish for a long time. I didn't see the point in wearing it - I could get gel nails at my local salon for £15, along with a manicure, and the results would last two weeks. No chipping, no fading, no waiting for the polish to dry. 

However, it was a while before I realised that, actually, gel nails are a lot more impractical than I thought they were. £15 every two weeks racks up to £390 a year. £390 spent on nails. You could buy a holiday with that. On the other hand (quite literally), one bottle of Roxanne Campbell's Nail Lacquer - my new favourite option - will set you back just £10 and last you a good 20-30 applications.

Not to mention, I'm so fickle when it comes to colour. One day I'm all about the neutrals, the next I feel like Nicki Minaj performing Super Bass at the 2011 Victoria's Secret Show, so as you can imagine sticking with one colour for two weeks can leave me itching for a change.

Now, when it comes to regular nail polish there's still the problem of chips, which isn't a sight anyone wants to see. Without seeming too prim and proper, chipped nail polish just looks untidy. However, none of us have the time to sit there and reapply nail polish every time it chips, which is why you want to get it right first time.

I talked to Roxanne Campbell, founder of her namesake brand, and nail artist to the likes of Adele and Jourdan Dunn. She has worked with some of my favourite designers, including House of Holland, Acne and Karen Walker, and even recreated the national flags on the nails of competitors at the 2012 Olympics. Roxanne gave me a few pointers on how to make your nail lacquer last longer, keeping those chips at bay for 4-7 days.

Roxanne Campbell Nail Lacquer by Jen Lou MeredithROXANNE SAYS:

1) Wipe your nail plate with acetone nail polish remover using a cotton pad. This will remove any trace of product or oils. Nail prep is the most important step to ensure your nail lacquer doesn't chip as fast!

2) Apply one thin coat of RC Base Coat. This will protect your natural nails from staining.

3) Apply one to two coats of your chosen colour for full coverage.

4) Apply RC Top Coat. This will protect your nails, create a super-shine finish and prevent your lacquer from chipping fast.


Roxanne Campbell Nail Lacquer by Jen Lou Meredith
THE VERDICT

I painted my nails on a Wednesday evening, following Roxanne's instructions, and sure enough they only started to chip on Sunday - mostly on my right hand, which is the hand I use most.

If I were to add to the above tips, I would advise you to try dabbing the brush on the top edge of your nail to 'cap' off the polish. I've found that this helps prevent chipping on the top edge of the nail. Also, try not to pool the polish at the bottom of the nail as this will create a thick layer which will be prone to lifting and peeling. Follow these rules, and you should be set!

The polish I'm wearing in the image to the left is Roxanne Campbell's Nail Lacquer in Stormy Weather, which you can find on the brand's website (available here).

Do you have any nail polish tips? Let me know in the comments below!


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