Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Monday 27 November 2017

Hygge: Cosy Fashion for Winter 2017

Hygge: Cosy Fashion for Winter 2017

It's autumn 2017, and I think by now we've all seen the word 'hygge' appear in some shape or form. If you haven't, hygge is a convenient Danish word (pronounced hue-guh) for something that has a certain cosiness to it. It's a little more than a feeling - although that's what we, as the non-Scandinavian variety, tend to pigeonhole it as - hygge is more like a state of consciousness, where you're relaxed, secure and contented with the present moment. It has a simplicity to it: hygge can be the act of lighting candles in your living room, or slowly sipping a cup of hot chocolate in your favourite chair. You can even find hygge in a homemade stew, or a dressing gown that's been hanging in the airing cupboard.

For many of you reading this blog, fashion might be the way to achieve a sense of hygge this winter. Take the humble chunky knit; a quick Google search drums up 22.7 million results for this phrase, and you can spend hours scrolling through thousands of chunky knit jumpers, scarves and cardigans on Pinterest - I think I even saw a skirt on there once - which means that plenty of us are on the fashion hygge bandwagon.

Hygge: Cosy Fashion for Winter 2017

If you've been on the search for the perfect chunky knit jumper yourself, you'll have probably spied the hundreds of imposters on the high street. The ones masquerading as chunky when in fact they're thinner than the ice you're standing on when you don't reciprocate your mother-in-law's Christmas
card. Either that, or they feel so synthetic that you'd become worried about standing next to an open  flame (there goes those candles I mentioned). What we all want is a proper chunky knit - one which engulfs us but at the same time looks premium quality and super chic, like February-New-York-Fashion-Week-street-style chic.

When I picture my perfect chunky knit jumper, it most definitely has an absurdly long turtle neck which I can bunch up to my ear lobes, as well balloon sleeves that are big enough to look deliberate, but small enough to fit under a coat if needed (no one wants to look like they've forced their arms into a jacket that fit them perfectly fine the month prior). Finish off the look with a warm neutral shade and I'm sold.

Hygge: Cosy Fashion for Winter 2017

Is it too late to mention that I'm describing the gorgeous Tobi jumper that I'm wearing in these photos? I have to admit, I'm just a little bit in love with this. The silhouette is perfect, and the rips up the sides are a surprising addition to the aesthetic. Not only does it look cosy - it feels cosy. I've been wearing this both with coats and without, and I've felt nothing but toasty. Here, I've coupled the jumper with a pair of black, pinstripe, wide leg trousers from Bershka, some black, heeled ankle boots (which you can't see due to the length of the trousers), a black bag from H&M and some pink tinted glasses from zeroUV. This is a semi-casual look which I wore to go to the cinema with my boyfriend; however, I could easily wear this to work and feel both stylish and comfortable.

This is just one way you could wear this jumper, but I've also paired it with ripped, light blue denim jeans and white plimsols, as well as black skinny jeans and thigh high boots with just a bralette underneath. The thing about chunky knits is that they're versatile - throw one over a sequin mini dress you bought last year, et voilá: you've got a whole new outfit.

What would you pair with a chunky knit jumper? Let me know in the comments below!

Hygge: Cosy Fashion for Winter 2017

SHOP THE LOOK: JUMPER, TOBI / TROUSERS, BERSHKA / GLASSES, ZEROUV


FOLLOW ME ON INSTAGRAM
FOLLOW ME ON TWITTER
SUBSCRIBE FOR FREE ON BLOGLOVIN'
Share:

No comments

Post a Comment

© Jen Lou Meredith | All rights reserved.
Blog Design Handcrafted by pipdig