Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Tuesday 5 December 2017 / 117 Shirland Rd, London W9 2EW, UK

Hair and Makeup at Darren Scott Salon, Maida Vale

Hair and makeup by Darren Scott Salon, London

When I got an appointment booked in with Darren Scott at his salon in Maida Vale, London, I was fangirling like crazy. Darren has worked with Katy Perry, AlunaGeorge and Jourdan Dunn, so of course I knew that I would be in more than good hands.

If you follow me on Instagram, you'll know that I had this booked in specially for my birthday last month - and I wholeheartedly recommend booking with Darren if you have a special event coming up.

I already had some ideas in mind of how I wanted my hair and makeup to look when I showed up at the salon. I had seen a hairstyle on their Instagram profile which I though was really fun and different, so I asked Darren if he could recreate this on my hair and he was more than happy to! He started by washing my hair using gorgeous Shu Uemura products, then curled it and set the curls using (lots and lots of) clips. He left some hair out to create the braids and buns on top of my head, which were the fun, finishing touches to this style.

We then moved onto makeup. Now, I don't usually get my makeup done professionally (I generally prefer to do it myself, even for photo shoots), but I was so floored by how perfect my makeup was when Darren did it. I genuinely don't think my skin has ever looked better. I asked for a dewy base with a black smokey eye and eyeliner flick, and that's exactly what I was given - I couldn't have been happier.

I noticed that Darren used the Laura Mercier Radiance Primer - the product which made my skin look super glowy - and also Stila's Magnificent Metals Glitter & Glow Liquid Eye Shadow in Molten Midnight for my eyes. I've now bought both of these myself and they've definitely become makeup bag staples (although I'll probably never be able to recreate my makeup to Darren's amazing standards!).

Throughout my appointment with Darren I was made to feel welcome and comfortable. We chatted about hair, work and my birthday weekend plans, and he made sure that I was happy with the final look. Of course, we took some selfies at the end of my appointment to show off my new style! To see the process of how this look was created, watch the video below:


Visit Darren Scott Salon at:
117 Shirland Road, Maida Vale, London W9 2EW
www.darrenscottsalon.com

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