Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Saturday 9 December 2017 / Mayfair, London, UK

Christmas Day Outfit Idea

Christmas Day Outfit Ideas 2017

With temperatures dropping and Storm Caroline wreaking havoc throughout the UK, I'm sure a lot of us have firmly packed away any trace of summer clothing and begun swathing ourselves in various incarnations of the chunky knit, fulfilling our collective need for that hygge sensation. I'm one of those weird people that kind of likes this weather; I'm definitely not a warm-weather person. I live for cosy outerwear in soft fabrics and dark colours - and deciding what to wear on Christmas day (my favourite day of the year) is one of my guilty pleasures.

Christmas Day Outfit Ideas 2017

Comfort is always a priority on Christmas Day - it's a day for relaxing, which you can't really do in a smart or formal outfit. I like to wear clothing that is warm and easy to move around in, so that means avoiding tight jeans and definitely no heels (I save that for Christmas Eve and New Year).

However, although comfort is important, I like to stay fashionable - even if I'm just at home with the family. Call it high maintenance, but when I'm looking back at photos in twenty years' time, I don't want to think, 'God, what was I wearing?' I kind of like the idea of my future children enthusing about how fashionable I was.

Christmas Day Outfit Ideas 2017

To fit both of these criteria, I've decided that jumper dresses are my go-to Christmas outfit. No faffing around with pairing a top to a bottom - your look is already completed in one piece. You can find these lovely garments in a wonderful range of winter colours (seeing as they're generally quite out of place in a summer wardrobe), and this Tobi jumper dress* is ideal for me. It's a gorgeous red wine shade which goes well with black, or you can add even more colour with a festive emerald green.

Christmas Day Outfit Ideas 2017

I'm wearing mine with an H&M coat (similar here) and bag (similar here), as well as some cosy knee-high boots - and, obviously, tights are a must. I've read recently that you can get cystitis from being too cold, so I'm wholeheartedly valuing my feminine health here.

I love wearing my hair down and curled during this time of year. In the summer, the curls in my hair drop almost immediately due to the humidity, so I like to take advantage in winter. Plus, I've just had my hair dyed back to a very dark brown from its previous green state, so it's looking far healthier and shinier!

Christmas Day Outfit Ideas 2017

Christmas Day Outfit Ideas 2017
* Gifted for review

What do you think about this outfit? How do you like to dress on Christmas Day?
Want more? Read my last winter fashion post which includes another beautiful piece from Tobi!

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