Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Wednesday 14 March 2018 / London, UK

How to Dress like Cheryl Blossom


I'm a little bit obsessed with Riverdale. I don't know whether it's because of my neverending love of the YA genre, or my addiction to the neon pink aesthetic of Pop's Chock'lit Shoppe - either way, I'm OBSESSED. In particular, with Cheryl Blossom who, if you aren't a fan of the show, is the resident mean girl at Riverdale High School.


Cheryl is played by Madelaine Petsch, who has stunning, natural red hair. It was like she was born to play this character, and she does an amazing job. Even though I never read the comics, I'm really invested in her portrayal of Cheryl as a fabulous bitch with a Gothic aesthetic. The fact that Madelaine also has her own regularly updated YouTube channel is so cool - it's not often that you see relatively high profile celebrities devote as much effort into something as time intensive as YouTube.



If you're from the pre-Netflix generation and remember watching Gossip Girl the first time round, you may have shown a similar liking towards Blair Waldorf. Cheryl and Blair share similar attributes: they're both rich, manipulative, self-absorbed and popular (usually because people are afraid of them, not because they're liked). They also both have a vulnerable side when it comes to love and their families.


However, what I find most appealing about the two characters is their iconic style. Blair's is Upper East Side preppy with pearls and berets as a regular wardrobe fixture, whilst Cheryl's is often vampy and her signature colour is cherry red. While Blair is the girl I idolised whilst I was growing up, I feel like Cheryl's style is far more 'me' - her skinny chokers, short hemlines and bejeweled brooches are so wearable. Not to mention, I'm a sucker for her colour palette.


If you love Cheryl as much as I do, and don't think it's insane for a grown adult to dress like a comic book/TV character, I've put together a collection of pieces which I feel reflect Cheryl's style. Brands and prices are listed below the images, and you can click on each image to be taken to the brand's online shop.

[This post contains affiliate links]

      

CROP TOP, £28, ASOS // HEADBAND, £6, ASOS // SOCKS, £4, ASOS

      

CO-ORD, £21, ASOS // LACE TOP, £29, COAST AT HOUSE OF FRASER // MESH TOP, £47, MINK PINK AT ASOS


      

LACE DRESS, £75, GUESS AT HOUSE OF FRASER // BELL SLEEVE TOP, £65, PHASE EIGHT AT HOUSE OF FRASER // HIGH WAIST TROUSERS, £26.99, QUIZ AT HOUSE OF FRASER

      

BURGUNDY CORD SKIRT, £30, MISS SELFRIDGE // FLORAL WRAP BLOUSE, £25, MISS SELFRIDGE // LACE CHOKER, £10, MISS SELFRIDGE

      

PATENT OMBRE HEELS, £119.95, MODA IN PELLE // OVER THE KNEE BOOTS, £44.99, PUBLIC DESIRE // BURGUNDY VELVET HEELS, £29.99, PUBLIC DESIRE

      

SPIDER BROOCH, £275, ALEXANDER MCQUEEN AT MATCHES FASHION // MINI LIP BULLET IN DREAMBOAT, £5, TOPSHOP // RED CAPE, £95.99, ZARA
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