The Amazing Outdoor Art of Waterford, Ireland

About Me

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Thursday 19 April 2018 / Waterford, Ireland

The Amazing Outdoor Art of Waterford, Ireland

How many graffiti artists do you know? I think most of us can name, at most, one - and that 'one' is probably Banksy. But the wonderful world of public art has moved on since the satirical street artist's heyday, and over the years we've seen a bloom of new names in the world of public art.

I have family in Ireland, so I visit the country regularly. On my last visit, I took a trip into the city of Waterford (which is apparently the country's oldest city). Having been here several times before, I wasn't expecting anything exciting. But then something magical caught my eye - the walls of the city were covered in breathtaking art.

I later found out that this was part of Waterford Walls, an International Street Art festival which turned the city into an open-air gallery. Artists have come from all over the world - Argentina, Spain, Canada and more - as well as locally, to transform this urban landscape into something really mesmorising. It really gives you a good reason to explore the entire city.

Take a look through the photos I snapped, and let me know which piece of art is your favourite!