Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.


I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at

I hope we can work together!


Monday 16 April 2018 / Suffolk, UK

How one woman turned her gin obsession into a business

Becca Green founded her business, The Gin Caddy, after spotting the rising demand for gin at events. 
When she's not talking trends at her day job as a Style Editor, she's quenching Suffolk's gin-thirst from her three-wheeler Piaggo van...

How one woman turned her gin obsession into a business

Tell me about The Gin Caddy, and what you do!
The Gin Caddy is a mobile gin bar housed in a lovingly converted three-wheeler Piaggio van! We are based in Suffolk and love to celebrate locally sourced and distilled gins as well as a select few a bit further afield.  You’ll see us parked up at your local food and drink festivals, weddings and private events serving up gorgeous G&Ts to gin lovers all over East Anglia.

What inspired you to start up The Gin Caddy?
First and foremost, I’m a gin lover. I was working in London at the time and as a regular festival-goer I would see these adorable little three wheeler vans perched everywhere ­– they would usually be serving up coffee or pizza (which I am also a massive fan of)! One day I thought why not set up my own gin version? Gin is having a real moment right now and as I’ve worked in marketing in the past I had an inkling of an idea how to build up a brand from scratch. But, honestly – I had no real clue how to get started. So, my immediate reaction was to give it a go and see how it turned out. We are still early days, but the future is looking very exciting.

How one woman turned her gin obsession into a business
Becca in her Gin Caddy van. Photo cred: Ellen Whight

How has your background helped you in developing your own business?
Having worked in PR and journalism, I really have experienced both sides of the same coin. I believe that working in this industry gives you a great understanding of how a brand/business can effectively reach out to its target audience. Also, social media has played a huge part in The Gin Caddy’s success so far and this is definitely something I have learnt from working on a consumer magazine – as well as learning the importance of beautiful imagery, of course!

Who are the people who have helped you most along the way to starting your own business?
My mum, without a doubt. Not only is The Gin Caddy physically parked in her garage but also the support she has given me has been incredible. At first, when I had the idea of starting up my own mobile gin bar, she wasn’t too keen but when she saw me starting to take it seriously and developing it into a viable business, she became fully on board. She’s brilliant!

Photo cred: Ellen Whight

Who are your biggest female influencers?
I have loads! I wouldn’t say they necessarily correlate with The Gin Caddy directly but they have definitely influenced me, without them even knowing it. Any woman who has carved their own path and had the tenacity to take the leap of faith and start their own business influences me in a huge way.

What's your biggest goal right now?
I think goals are great. But, sometimes I fear they come hand-in-hand with too much pressure and expectation. I’d say I’m aiming to achieve a balance with my job as a Style Editor with The Gin Caddy, as well as maintaining a social life! I’m beyond happy to be doing what I love and I just want this to continue at a steady pace.

How one woman turned her gin obsession into a business
Photo cred: Ellen Whight

What's the next step for you and The Gin Caddy? 
A fun-filled summer! We are so excited to be out and about introducing The Gin Caddy to the world.

Any advice to give to women wanting to start a business alongside their career?

Stop thinking about it and just do it. I know it’s cliché, but I had so many doubts when starting up The Gin Caddy and no one believed that I was going to follow through with it. On the whole, society tells us to stay in our box, especially as women, but what’s the worst that can happen? It doesn’t go to plan and you put it all down to experience. If you can’t stop thinking about an idea, stop making excuses, throw yourself in headfirst and go for it. 

Visit Becca's website at, and follow The Gin Caddy on Facebook and Instagram!

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