Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Friday 25 February 2022

3 tips for getting rid of maskne


I struggled with hormonal acne way before the pandemic began, but over the past two years, I've been on constant alert when it comes to my complexion, trying to avoid the dreaded maskne (acne linked to wearing a face mask).

I've found that it doesn't make a difference what mask I wear (surgical or fabric). The problem is that moisture gathers behind the mask, breeds bacteria, and creates an environment for acne.

Luckily, I've avoided the worst of it by being on hormonal birth control (for reasons other than adult acne), which alters my the hormone profile to make you less susceptible to hormonal acne breakouts. But for those who have to rely on nature's goodwill, maskne is a very real, very frustrating thing.

Mask requirements have been lifted in most places, and for the average person (especially those who don't work in a job requiring a face mask), it gives room for skin to breathe. But many of us will still be fighting the lasting effects of maskne, so I've put together this post-maskne skincare routine to give you back your glowing, plump skin with just a little bit of work.


1. Implement double cleansing into your skincare routine

If you’re not double cleansing, you’re doing it wrong. TikTok introduced us to double cleansing during lockdown, and it’s essential to keeping your skin clear. It involves washing your face twice but with two different types of cleansers. Your first cleanse should be with a cleansing oil or balm – they’re designed to get your makeup, sunscreen, and any grime build-up off, leaving a blank canvas for your second cleanse.

The second cleanse is probably your usual cleanser – a creamy one if you have dry skin, or a foaming one for oilier complexions. After the first cleanse removes all your makeup, your second cleanse can really get deep into your skin to clean out your pores and leave it baby soft and smooth.

When we had to wear masks, double cleansing helped get rid of all the oil and sweat that built up under those masks. But just because we don’t need to wear masks anymore doesn’t mean we’re free of this!


2. Pop on another kind of face mask

Mask mandates might be over in most places, but we still recommend wearing one – the wash-off kind! Face masks are a deep treatment for your skin and offer a ton of benefits, from soothing redness caused by masks to drawing out the impurities that come with constant wearing.

Clay masks are the winner for soaking up the oil, sweat, and debris caused by constant mask-wearing. Certain types of clay, including bentonite clay and kaolin clay, are proven to absorb excess oil from your pores – and excess oil is ultimately what leads to spots forming.

You can also use a mask that combines oil-absorbing clay with soothing ingredients. This will add a boost of skin-plumping hydration and make sure your skin isn’t dried out. This is perfect if you’re struggling with the after-effects of maskne because it often starts with irritation caused by friction and heat.

Adding a clay mask into your routine will help keep your skin gorgeously clear in the long run.

3. Review your skincare routine

There’s no doubt that mask-wearing was one of the biggest causes of the spots occupying too much space on our faces recently. But it’s not the only cause of acne – so to banish blemishes once and for all, it’s time to add acne-fighting ingredients to your skincare.

Facial cleansers with salicylic acid can supercharge your cleansing routine, adding an acne-busting ingredient to it. You could also incorporate a serum or a toner with the ingredient a few times a week. Salicylic acid is one of the very few ingredients proven to get into your pores – and once inside, it gets to work clearing all that nastiness out.

Retinol is well-known as an anti-ageing powerhouse, but did you know it’s also amazing in the fight against acne? This amazing ingredient achieves both in the same way by increasing your cell turnover. This means your skin produces more collagen, which is essential for plump, youthful skin. This also means it works as an exfoliant to get rid of dead skin cells, dirt, and oil – which can all cause acne. Plus, starting retinol in your early twenties means you get a head start on fighting signs of ageing – win-win!

Finally, make sure that none of your products, whether that’s make-up, skincare, or even self-tan, have ingredients that could clog your pores or cause acne. If you love your self-tan, switch to clear tanning water – the pigment in traditional tanners is a major source of acne. If you’re currently using a pigmented facial tanner and you want to give this a try, use a tan eraser to create a blank (and glowing!) canvas. When it comes to make-up, look for oil-free formulas and make sure you’re taking it all off properly by double cleansing.

On top of everything else that’s happened over the past two years, we also had to deal with unhappy maskne skin. You might have struggled with it when we needed to wear face masks, and now that the mask mandate has mostly been lifted, you may be dealing with the after-effects of it. These three steps will help your skin recover from two years of mask-wearing and keep it beautifully clear in the long run.

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