Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.


I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at

I hope we can work together!


Wednesday 16 February 2022

6 spring nail ideas for 2022

While the weather may not be spring-ing, your nails certainly can be.

Spring is one of my favourite times of year: the prospect of lighter evenings, warmer weather, tulips cropping up in my garden and, of course, spring fashion and beauty trends.

The SS22 catwalks were awash with soft colours and patterns on the nails of models, from those walking the runway for Ulla Johnson (simple, warm nudes) to Sandy Liang (light coloured bases with contrasting flower stickers). Of course, soft girls vibes are to be expected in spring, but I also noticed a touch of fun, girly accents at Markarian (red, heart-shaped gems) and Collina Strada (metallic pink French tips).

Over the past year, I've tried quite a few colours and designs which would suit a spring nail perfectly. Here are six of my favourite nail ideas to show your nail tech!

Nude nails and crystals

I chose The Gel Bottle base colour 'Dolly' for this manicure, with clear nail gems in the centre of the nail, close to the cuticle. Make sure your tech uses a good layer of top coat to secure your gems in place, so that they don't fall off once you've stepped foot outside the salon!

White sparkly nails

This is such a simple design, but it still feels a bit special. It's a white base with a sparkly polish on top to bring some dimension to the design.

Purple with daisy nail art

Lilac is one of my favourite colours, and I'm constantly having to stop myself asking for it each time I visit the salon. I asked for three daisies on each ring finger, and this is how it turned out.

Green heart nail art

Admittedly, I asked for these nails as an alternative Valentine's Day design, but I think they work perfecty for a cute spring nail. The green shade is 'Elder Flower' by The Gel Bottle.

Classic nude nails

You can't go wrong with nude, whatever your preferred shade. I paired this manicure with a stiletto shaped nail.

Bottega green nails

This shade of green was so on-trend in summer 2021, but green also works so well for spring, mirroring those fresh, healthy hues we see in the natural world at this time of year.

Want to see more of my manicures? Follow me on Instagram @jenloumeredith.


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