Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Tuesday 6 June 2023

How to Keep Your Garden Looking Great All Summer Long

The sun is out longer, and the temperatures are slowly rising, and you know what that means... Since summer is just around the corner, you can count on those dry days, mini-droughts, and heatwaves being upon us. But with that said, one thing is for sure; the lawn is going to need some attention. Whether it’s your back garden, front garden, or lawn in its entirety, there is going to be a need for attention and care for it.  


Image c/o Unsplash

Overall, if the exterior of your home looks terrible, it’s just going to be a bad impression on you.  Plus, having a well-kept-up-looking exterior is going to help you fall in love with your home as if it’s already your dream home. So, here is what you need to know when it comes to keeping your lawn looking gorgeous all summer long. 

Water Your Lawn Regularly 

Having a lush, green lawn is an important part of making your yard the perfect place for summer fun and outdoor activities. Keeping your lawn green and healthy requires a few simple steps, such as watering, fertilising, mowing, preventing insect damage, and more. Aim to water your lawn about 2.5 cm per week, which can be done by rainfall or irrigation.

It’s best to water in the morning when evaporation rates are lower, and the soil can absorb the moisture more easily. Generally speaking, this is going to be the biggest thing you can do. Make sure your grass is watered, as well as your trees and all of the flowers that you have in your garden. 

Avoid Animal Urine in Your Garden

While animal waste can be a great fertiliser, urine does the opposite. If you have pets such as a cat or dog, you’re going to want to try to either make a designated spot for them to use the bathroom or try walking them (or get a litter box) for them instead. Generally speaking, you just need to make sure that you entirely avoid animal urine at all costs, as this can kill your grass as well as your plants. 

Focus on the Surroundings

Generally speaking, it’s not only the garden you need to focus on, but you’re also going to need to focus on other things surrounding the garden too, such as the exterior of your house, the fence, the walkway, and even the gutter cleaning. All of this is going to add up, and it’s all going to make major difference in your garden as well. So make sure to keep a close eye on all of these!

Avoid Overwatering

Just as too little water is bad, too much of a good thing can be just as bad. It’s important not to overwater your lawn so that it stays healthy throughout the summer. Overwatering your lawn can lead to stressed roots, weeds, and insect invasions. Not only that, but overwatering unnecessarily increases your water bill, and it's not great for the environment.

To avoid overwatering, look for signs that you are watering too much, such as:

  • Soggy lawn
  • Too muddy
  • Mushrooms growing

Overall, too much water is going to make it hard for grass to stay alive, and most plants will struggle too. So there needs to be a balance when it comes to all of this.

Try a wildflower meadow instead

Tired of maintaining a lawn? Try lawn alternatives, such as a wildflower meadow, instead. This will take an initial amount of work, as it will involves digging up your grass, but it will be worth it in the end, as a wildflower meadow is so much more beneficial for wildlife, and it doesn't need to be mowed. Better for the bees - better for you!

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