Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Saturday 1 July 2023

7 Steps To Create Your Perfect Capsule Wardrobe

In a world filled with endless fashion choices, the concept of a capsule wardrobe has gained popularity as a way to simplify our closets while still looking stylish. A capsule wardrobe is a collection of versatile, high-quality garments that can be mixed and matched to create a multitude of outfits. In this blog post, we will explore the benefits of a capsule wardrobe and provide you with practical steps to create your own, helping you embrace a more streamlined and sustainable approach to fashion.

1. Assess Your Style and Lifestyle:

Before diving into creating a capsule wardrobe, take a moment to evaluate your personal style and lifestyle. Consider your preferences, the occasions you typically dress for, and the colours that make you feel confident. Understanding your unique style foundation will help you curate a wardrobe that truly reflects who you are.

2. Define Your Core Pieces:

Start by selecting a few timeless and versatile pieces that form the foundation of your capsule wardrobe. Think classic staples like a well-fitted pair of jeans, a tailored blazer, a little black dress, or a white button-down shirt. These core pieces will serve as the building blocks for numerous outfits and can be easily accessorised to create different looks.

3. Choose a Cohesive Colour Palette:

To ensure that your capsule wardrobe remains cohesive and easily combinable, choose a limited colour palette. Opt for neutral shades like black, white, gray, navy, or beige, as they can be effortlessly mixed and matched. You can also include a few accent colours that complement your complexion and personal style, adding pops of personality to your outfits.

4. Build Around Versatile Basics:

Invest in high-quality, versatile basics that can be styled in various ways. Consider pieces like a well-tailored blazer, a cashmere sweater, a crisp white shirt, a versatile dress, or a pair of tailored trousers. These items should be timeless and adaptable, allowing you to create both casual and more formal looks with ease.

5. Embrace Essential Accessories:

Accessories are key to elevating your capsule wardrobe. Invest in a few quality accessories such as scarves, belts, statement jewelry, and versatile shoes. Think carefully about what you want these pieces to be, and do your research into getting the right ones. The last thing that you want is to regret your choice later down the line. This is especially true for any jewelry that you choose because ideally it needs to go with everything. This is why most people choose diamonds, and you want to know that you’ve got the best diamonds that you can afford. Take some time to understand this Angara review for example, and others on the market that will provide you with the best. These can add personality, texture, and interest to your outfits, transforming even the simplest of looks.

6. Mix and Match with Intention:

The beauty of a capsule wardrobe lies in its versatility. Experiment with different combinations of your core pieces, mixing and matching them to create new outfits. Layering is also an excellent technique to maximise your wardrobe's potential and adapt to different weather conditions.

7. Shop Mindfully and Maintain Your Wardrobe:

As you curate your capsule wardrobe, adopt a mindful approach to shopping. Prioritise quality over quantity, choosing pieces that are well-made and designed to last. Avoid impulse purchases and instead, take the time to carefully select items that truly fit your style and needs. Additionally, regularly declutter your wardrobe, removing items that no longer serve you, and donating or selling them to promote sustainability.

Go forth and create your wardobe!

Creating a capsule wardrobe is a transformative journey towards simplifying your style and embracing a more sustainable approach to fashion. By curating a collection of versatile and timeless pieces, you'll discover that you can achieve countless stylish outfits with fewer items. Embrace the joy of mix-and-match, express your unique style, and contribute to a more conscious and intentional fashion industry. Start building your capsule wardrobe today and unlock a world of possibilities!

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