Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Sunday 2 July 2023

Embrace the Heat: 8 Fashion Trends for Summer 2023

With summer just around the corner, it's time to update your wardrobe and get ready to embrace the hottest fashion trends of the season. From bold colors to innovative silhouettes, Summer 2023 brings a refreshing mix of timeless classics and exciting new styles. In this blog post, we'll explore the top fashion trends that will make you the trendsetter of the season. So, let's dive into the fashion forecast and discover what's in store for Summer 2023!


1. Vibrant Tropical Prints:

Get ready to unleash your inner wild side with vibrant tropical prints that will transport you to exotic destinations. From lush palm leaves to vibrant florals, these bold and eye-catching patterns will infuse your summer wardrobe with a burst of energy. Embrace tropical prints in flowy maxi dresses, jumpsuits, or even statement accessories like handbags or headscarves.

Susan Fang SS20, Street Style (Deborah Iona, British Fashion Council) 

2. Sheer Delights:

Sheer fabrics are making a major comeback this summer, adding a touch of sensuality and elegance to your outfits. Whether it's a sheer blouse with intricate detailing or a floaty sheer skirt, these translucent pieces create a delicate and ethereal look. Experiment with layering and pairing sheer garments with solid pieces to strike the perfect balance between modesty and allure.

Sinead O_Dwyer SS20, Street Style (Deborah Iona, British Fashion Council)

3. Retro Revival:

Summer 2023 takes inspiration from the past with a revival of retro styles. Channel your inner '70s diva with high-waisted flared jeans or embrace the '90s nostalgia with slip dresses and platform sandals. Bold patterns like tie-dye and paisley prints are also making a comeback, adding a nostalgic touch to your summer wardrobe.


4. Sustainable Fashion:

Sustainability continues to be a prominent theme in the fashion world, and Summer 2023 is no exception. Embrace eco-friendly fashion by opting for clothing made from organic or recycled materials. Look out for brands that prioritize ethical production practices and transparency. From eco-friendly swimwear to vegan leather accessories, you can make a stylish statement while supporting sustainable fashion.

Susan Fang SS20, Street Style (Deborah Iona, British Fashion Council)

5. Statement Sleeves:

Make a statement this summer with exaggerated sleeves that add drama and flair to your outfits. Puffy sleeves, bell sleeves, and bishop sleeves are all the rage, adding a touch of romanticism and femininity to your look. Whether it's a blouse, dress, or even a jumpsuit, opt for sleeves that steal the show and become the focal point of your ensemble.

Richard Quinn SS20, Street Style (Deborah Iona, British Fashion Council)

6. Head-to-Toe White:

Nothing says summer like head-to-toe white ensembles that exude freshness and elegance. Embrace the timeless and chic appeal of all-white outfits. Mix different textures and shades of white to create depth and interest. Whether it's a white linen suit, a flowy maxi dress, or a crisp white jumpsuit, you'll radiate sophistication and effortless style.

POSTER GIRL SS20, Street Style (Deborah Iona, British Fashion Council)

7. Cutouts and Crochet:

Show some skin in the most stylish way with strategically placed cutouts and crochet details. Whether it's a cutout on the waistline, shoulders, or back, these peek-a-boo designs add a touch of allure and playfulness to your summer outfits. Crochet tops, dresses, and swimwear are also making a splash this season, providing a bohemian and textured vibe.

Ancuta Sarca SS23, Backstage (Eeva Rinne, British Fashion Council)

8. Sporty Chic:

Athletic-inspired fashion is here to stay, combining comfort and style effortlessly. Embrace sporty chic looks with track pants, oversized sweatshirts, and sneakers. Mix and match athletic pieces with more polished items for a balanced and fashion-forward ensemble. Don't be afraid to experiment with unexpected combinations, like pairing a sporty jacket with a flowy skirt or a tailored blazer with jogger pants.

Elevate your fashion this summer

Summer 2023 is all about embracing bold prints, experimental silhouettes, and sustainable fashion. From tropical prints to retro revivals, there's something for everyone to explore and express their personal style. So, get ready to make a statement with vibrant colors, sheer fabrics, and statement sleeves. Whether you prefer a laid-back boho vibe or a chic and polished look, Summer 2023 has all the trends to help you look and feel fabulous. Stay ahead of the fashion game, and let your summer style shine!

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