Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Tuesday 24 January 2017

Using Sunglasses As My Shield




SUNGLASSES - ZEROUV* // JACKET - MISSGUIDED (similar here) // JEANS - ASOS // SHOES - NEW LOOK

I'm insecure about a lot of things: how big my thighs are, how short I am, how much I slouch without realising. Sometimes, I get so upset about my insecurities, that I'd rather stay inside than go out.

You might be thinking, 'well, hold on, you're a blogger. If you're so insecure, why do you post photos of yourself on your blog?'

I can easily answer that. Posing for a photo is not the same as being yourself in public. Images are composed, carefully constructed, shot and then re-shot until the perfect picture comes to life. It's the other bit that I'm afraid of. Being myself.

I know I get judged. I was once going up an escalator in a shopping centre when I heard a girl behind me say to her friend, 'oh my God, she should not be wearing that skirt'. It hurts, and so logically I feel more comfortable when I'm in my own home by myself without anyone to judge me.

But I can't live like that forever. It's antisocial, it's boring and it's a fast way to worsen your mental health. So I decided to create my own 'shield' in the form of sunglasses.

I know, it's kind of like giving your kid a magic blanket when they go to their doctor to protect them. For me, wearing sunglasses makes me feel protected from insecurity (or more so, anyway). How? Sunnies have this 'I can see you, but you can't see me' mechanism. It makes me feel like there are less eyes on me, and thus I can feel less insecure. 

When it comes to sunglasses, it's 'the bigger, the better'. I love the circular ones because they can look super vintage-Chanel, and nothing can beat a good cat-eye when I'm in the mood. Plus, it's such an easy way to experiment with colour, pattern and texture - think marble, leopard print, stripes and metallics. Sunglasses are the introvert's perfect extrovert accessory. And the perfect shield for those of who are a little bit insecure.

As silly as it may seem to some, we all have these little ways of coping with our anxieties. What are your methods?

* Gifted for review
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