Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Sunday 15 October 2023

How To Always Deliver Client Expectations

If you are passionate about something and wish to turn your obsession into a business, go for it. The most successful businesses are those that are powered by passionate individuals. 

As a business owner, it is a must to provide your clients with their wants and needs, as it will encourage them to come back for more and give your business a great reputation.

Here is how to ensure you always give your clients what they want to help you achieve the most success.

Image c/o fauxels


Always have plenty of supplies

As a business, it is essential that you always have plenty of supplies. If you do not have supplies, then how are you supposed to create your products or offer your services?

For instance, if you run a lash business and provide extensions and more to clients, you can easily obtain new supplies online from a local and professional eyelash extensions business. Hence, you do not need to waste your time shopping externally. You can do it from the comfort of your workplace and get new supplies delivered on time, so you are always stocked up to provide many clients with your services.

Promise less

Promising less is an effective way of managing your client’s expectations. Although you might wish to make promises and stick to them, this isn't always easy.

Therefore, avoid making promises; otherwise, you might disappoint your clients and lose them for future profit. Instead, be transparent and honest and let them know your truthful expectations so that they are always satisfied.

Ask what they want

As a business owner, it is a wise idea to ask your clients exactly what they want. When you ask your clients what they want, it will prove to them that you care about them and want to ensure that you give them the best product or service available.

Asking what they want will ensure that you understand client expectations, which can help you adjust your business and guarantee to deliver exactly what they expect from you. This will lead to enhanced client satisfaction and the greatest success for the future of your business.

Offer regular discounts and/or freebies

Offering your clients regular discounts or freebies will enhance their satisfaction and ensure that you go above and beyond their expectations.

Not only will discount sales and freebies deliver on your client's expectations, but they will exceed them. It will allow them to get more for their money and ensure that they feel respected and appreciated. A discount or freebie will not hinder your business profit, as it will likely encourage these clients to invest more money in you, which will enhance your profits in the future.

Research the market

Lastly, it is a wise idea to research the market, as you will soon understand what your target audience wishes and wants from a business.

Although you can get these answers by asking clients directly, you will also get to know more about your client's expectations by doing your own market research.

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