Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.


I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at

I hope we can work together!


Thursday 5 October 2023

Styling Tips: What to Keep, Toss, and Acquire

The world of fashion is constantly changing, which can be overwhelming for people when faced with choices. With a growing collection of clothes and accessories it's important to assess your wardrobe. This article aims to offer guidance for those looking to optimise their clothing choices.

Image c/o Unsplash

Understanding Your Personal Style

Before diving into the process of optimising your wardrobe, take some time to reflect on and understand your style preferences. Often, we make purchases based on trends than our own personal taste. While appreciating and incorporating fashion trends is great, it's crucial that these purchases align with your style.

Embracing Current Fashion Trends

As the fashion landscape continues to evolve, it's important for individuals who pay attention to things to stay updated on the trends. For example button-up polo shirts have made a comeback and are now popular in both formal settings. Paired with fitted trousers this combination offers a yet relaxed look.

By staying informed about these trends, you can effortlessly blend timeless classics with favourites. Create a well-balanced and dynamic wardrobe.

Exploring Noteworthy Jewellery Collections

Jewellery and accessories undoubtedly play a role in enhancing your appearance. While the clothes we wear play a role in our appearance it's the details of carefully chosen jewellery that truly bring an outfit, to life.

For those seeking timeless pieces it would be wise to explore diamonds by the yard. This exceptional collection perfectly embodies elegance and versatility making it a fantastic choice for individuals who appreciate sophistication in their accessories. Investing in pieces not enhances ones personal collection but also serves as a tangible representation of refined fashion sensibilities.

Preserving Valuable Items

Every wardrobe inevitably contains elements that withstand the test of time. These can include garments like the black dress or versatile accessories that effortlessly enhance any ensemble. It is crucial to recognise and hold onto these items as they serve as the foundation, for a rounded collection.

Additionally, sentimental items or those that represent investments should be preserved if they align with ones evolving fashion tastes.

Letting Go of Unnecessary Clutter

During our fashion journey we often accumulate items that later seem out of place or impulsive purchases. Whether its clothing that no longer fits accessories, left untouched for a period, or pieces that no longer match our preferences, they contribute to unnecessary clutter. It's important to handle items whether, by donating, selling or recycling them.

Strategic Choices for Enhancing Your Fashion Collection

The idea of adding pieces to your wardrobe is always exciting. However it's important to be selective of following every trend that comes along its advised to choose items that complement what you already have. This could mean adding jewellery that pairs well with your outfits or getting essentials that improve both functionality and style.

Remember the focus should always be on the quality of what you acquire than accumulating a large quantity.


To optimise your wardrobe is not about decluttering; it's a journey of self discovery and fashion growth. By understanding your style valuing timeless pieces responsibly parting with items and making strategic additions to your collection, you can achieve a cohesive and purposeful wardrobe. It's time to embrace this path towards a fashion upgrade.


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