Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Wednesday 8 November 2023

Hiring & Onboarding Your First Employee

When you have a small business, it can often be quite a while until you actually have a need to bring in anyone to help you. But once that does become necessary, you will then really need to make sure that you do it right. After all, hiring employees and going through the whole process of onboarding them can be really important to get right, and there are a few things that you will need to make sure you are focused on here. Let’s take a look at what those might be and how to keep on top of them.

Image c/o Pexels

Know What You Want

In terms of the actual hiring process, you do need to make sure that you first know what you actually want from an employee, otherwise you might struggle to hire the right person. This is something that is going to be really important to consider, because you will really need to make sure that you have the right person working by your side. So make sure you know what you want and that you are actively looking for it when you are trying to hire your first employee. It really will make a huge difference overall.

Take The Recruitment Slow

You should also make sure that you are taking it quite slow and easy in general when you do the recruitment process. That’s vital because you need to make sure that you are not rushing anything and ending up with the wrong person, which can very often happen here. You need to take it easy, give yourself plenty of time and you will hopefully therefore end up with someone that you can be really happy with on the whole. That is something that is going to make a huge difference to your business in general.

Set Up Payroll

One area that you will always need to get right in order to keep your employee happy and on board is the pay. And once you have even one employee, you need to set up a payroll process that you can rely on, and that is something that can take time to achieve. Nonetheless, as long as you work at it, you should find you can do it. To make it easier, find a payslip template and use a software that seems easy to use. This is going to help you a lot with all of your payroll needs.

Training

There might be areas that your new employee needs training in. Some of these will probably be legal things, such as health and safety, and some will be more to do with certain tools that you like to use in your company. In any case, there should be a period of training before you get them working for real, and this needs to be done in such a way that they are going to be ready to work for you confidently. Make sure you don’t overlook this vital part of the whole process, as it is really important.

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