Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Friday 15 December 2023

Why Is Budgeting Important For Businesses?

While a business owner needs to know how to do a whole host of important things, and while it would be all but impossible to say which of those things has to take priority, it’s crucial to remember that budgeting needs to be on your to-do list and that it certainly has to be in the top few things you need to do for your business if you want it to grow and succeed. 

Image c/o Pexels

Why? Surely your budget is something that can pretty much take care of itself while you do other important things. After all, you only have a certain number of hours in the day, and you can’t do everything - couldn’t your budget be left until another time? 

The answer is no, and there are many reasons why not. Read on to find out what some of them are and why budgeting is so important. 

Ensures You Have Enough 

Perhaps the most obvious and the most simple reason for having a business budget is that it ensures you have enough money to actually run the business and keep it working. Without a budget in place, you could easily get carried away and spend too much without really knowing how much you have to spare, and that could leave you without enough to pay the bills. 

Once that happens, it’s going to be hard to build things back up again, especially if you find that your suppliers no longer want to work with you, and you have to pay not only the current bill but the previous one as well. It doesn’t look good if you want to borrow money further down the line either, and it could be why a lender says no to you. All in all, budgeting means you won’t get into this position and can run your business much more smoothly

You’ll Be Ready To Innovate

Something that all business owners need to be ready to do is innovate when need be. It might not happen today or tomorrow, but at some point, it will happen - something will come along that is exactly what your business needs and you need to be able to invest in it. 

It could be anything, from fantastic new data platforms to a new employee who’s an expert in a sector you want to expand into (and much more besides), but unless you’ve budgeted in advance, you might have to miss out. By having a sensible budget and being able to put money aside, you don’t have to just keep up with changes in your industry; you can benefit from them and put them into practice sooner rather than later. 

You’ll Have Choices

A business with a good budget where cash flow is good and, if there are times when it’s not, the budget will ensure everything is still covered is a profitable and coveted one, and that means you’ll have choices about what you want to do in the future. You might want to franchise the business or sell it and live off the proceeds, for example, and if you’ve been budgeting well from the start, all those paths will be open to you. 

Failing to budget well means a lot of opportunities will be closed to you, and you might not actually have any choice at all - you’ll just have to keep working, and that work-life balance you wanted to achieve could be a long time coming. 

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