Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.


I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at

I hope we can work together!


Wednesday 15 June 2016

An Ascot Ladies Day Exclusive!!

There are two traditions in Britain that I truly hope never fade: Ascot Ladies Day (a day where I can wear the most ladylike tea dresses and truly fabulous hats without anyone batting an eyelid) and afternoon tea (one of the only meals where I can justify eating sugar on sugar and not feel bad about it). 

These two traditions might be something that we can only indulge in once in a while, but they're definitely something to be enjoyed and savoured whilst they're happening. I have my fair share of afternoon teas in a year - birthdays, anniversaries, and sometimes I make a mini afternoon tea at home if friends are coming over - and when I can't go to Ascot, I love seeing the outfits online.

If you've ever experience one or both of these activities, then you'll probably have some idea of the kind of enjoyment and nostalgia they bring to mind. 

So wouldn't it be amazing if the two were combined?

I'm not talking about something as standard as sitting down for afternoon tea at Ladies Day. That would be pretty average - and I didn't put the word 'exclusive' in the title of this post for nothing. I'm talking about wearing afternoon tea. 

Yes, really.

This doesn't mean a cake-based food fight (I couldn't bear the thought of all that cake going to waste). No, when I say 'wearing afternoon tea', I'm on about Dorset based bakery Thomas J. Fudge's afternoon tea inspired biscuit bonnet. AKA, a hat inspired by afternoon tea.

What a time to be alive!

Featuring a spread of real Florentine biscuits, arranged on a tempting table setting complete with cake stand and pale blue gingham ‘table cloth’, the hat means racegoers need not choose between a bite of afternoon tea or a flutter on the horses!

How's THAT for a showstopper?

This creation will be modelled at Ascot Ladies Day on Thursday 16th June. So if you're going this year, make sure to keep an eye out and see if you can snap a photo.

Now, if you've never had a Thomas J. Fudge's florentine, shame on you! They are possibly my favourite biscuits on Earth. Actually, no, they ARE my favourite biscuits on Earth. With a creamy chocolate base and sweet, sticky flaked almonds and sultanas on top, I salivate just thinking about them. I could easily eat a whole box, especially with a cup of English Breakfast and some neatly cut salmon and cream cheese sandwiches to top it all off. Food for thought, eh?


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