Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Friday 17 June 2016

Semilac UV Hybrid Gel Nail Polish


Semilac UV Hybrid by Jen Lou Meredith

You might have seen Semilac's UV Hybrid lacquers in gel nail reviews and how-to videos the internet-over, but get ready to see a lot more of this product, as Amy Childs has just become the new face of the brand in the UK.

Semilac has dominated the Polish market since its conception in 2012 - and it's easy to see why. Its quick setting and easy-to-use formula is incredibly popular with both salon professionals and at-home beauty fans; plus, its affordable polishes come in a huge range of colours, from monochromes to metallics. However, Semilac's partnership with TOWIE star Amy Childs is sure to make British beauty experts and enthusiasts more aware of the brand and its extremely high quality products.

Semilac UV Hybrid by Jen Lou Meredith

I tested out Semilac's UV Hybrid in 049 True Pink* and 138 Perfect Nude*. Semilac has so many different shades of pink, and the True Pink shade is a very bright, Malibu Barbie-style colour; Perfect Nude is as it says on the bottle - the perfect shade of nude (for my skin tone, anyway). 

Application was ridiculously easy - all I needed was patience and a steady hand, as with any nail polish, gel or not. See below for a super easy walkthrough:

HOW TO APPLY SEMILAC UV HYBRID GEL NAILS


 1. Shape the nail as desired, then clean any oils away with a clean piece of cotton wool and nail polish remover.

2. Apply Base for UV Hybrid to bare nail in a very thin layer. Cure for 30 seconds underneath a UV lamp. Make sure you apply all layers in an even coat across the whole nail so that the layers don't lift or chip.

3. Apply one thin coat of your chosen Semilac UV Hybrid colour, cure, then apply another thin coat and cure again.

4. Apply a thin coat of Top for UV Hybrid. Do a final cure for 30 seconds.

5. Get a clean piece of cotton wool and some isopropyl alchocol (if you don't have this, which many people may not, straight vodka works fine), and gently stroke the cotton wool across the nail from cuticle to tip to get rid of the tacky layer. Your nails will last around a week or two if you've followed this technique and depending on how much you're using your hands.

6. To remove the polish, soak cotton wool in nail polish remover, place over the nail and wrap your finger in a foil strip. Wait around 10 minutes and slide the polish off your nail using the cotton wool.

See what Semilac's up to on their social media channels:


*Gifted for review
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