Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.


I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at

I hope we can work together!


Friday 24 June 2016

The Highlighter You Need to Try Next


I find it so hard to recreate that natural, dewy, youthful look that you see so much on the catwalks; sometimes I think that maybe it's because I've got dry skin, but other times I'm certain it's because I'm using the wrong products.

Quite often, that dewy look isn't always down to the type of foundation used: a little highlighter goes a long way, and session stylists use a discretionary amount here and there to accentuate features in the light.

Depending on what the look demands, a high power, glittery highlighter might be used to give that super sheeny pow on cheekbones, noses and cupid's bows; however, more discrete looks can also being achieved using subtle highlighters, also known as illuminators.

IT Cosmetics Hello Light Crème Illuminator* is a great product for achieving a natural glow-from-within look. Its super silky, light texture is ideal for applying over liquid or powder foundation - and, best of all, it can be built up if you want to highlight particular areas more than others. I use this specifically on my cheekbones and cupid's bow, but I do like to brush a little bit onto my forehead and nose to bring a slight glow to my foundation.

With a light pink base, this illuminator is very cool-toned. I've tried it with both natural-looking makeup and a darker, heavier look, and it works well with both. It also works great alongside a contour!

I love the simple, clean, mirrored packaging of this product. It's a handy size, plus, the high quality mirror is so useful when you're on the go. The click-close is secure, so you won't have to worry about the compact opening and ruining your makeup bag.

If you purchase this from QVC, you'll also get an illuminator brush which is perfect to use with this product. Its pointed tip is ideal for hitting specific areas such as the bridge of your nose; however, because of its size, it's also great for covering larger areas.

*Gifted for review

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