Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.


I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at

I hope we can work together!


Friday 1 July 2016

That Floral Feeling

Now that I'm older (I say that, but I'm still only in my early twenties - but hey, it's better than the ignorance and obliviousness of being 17), I'm more confident with my clothing choices. I think we all get better at dressing ourselves as we get older really, but I've noticed that, as I began to stop caring what people thought, I started dressing in tandem with my personality and mood rather than adapting my looks to suit other people's preferences.

Around two years ago, all I wore was black and grey. I wore clothes like this because I didn't really want people to notice me, and because all the people I followed on Instagram wore black and grey. Now, it doesn't cross my mind whether people notice me or not, and I still follow people who dress in monochrome, but I've learned to break away from that negative mindset and follow my own sartorial path. Yes, I still wear black - it is, and will always be, slimming - but now, when I go shopping, I'm drawn to bright colours and bold prints.

This outfit from Vesper247 is unbelievably gorgeous for summer (when we eventually get some good weather). The floral print on the skirt* is pretty and eye catching without being too 'girly' and the white ruffle cami top* looks delicate and soft against the bold print. I love the silhouette; clothing that cinches me in at the waist is my go-to, as I love the fact that I have curvier hips and a smaller waist (without sounding like I'm bragging - we should all embrace our fabulous figures!).

Most of all, I'm seriously impressed with the quality of this outfit. The material of the skirt is sturdy and heavier than average - so there won't be any chance of an accident on a windy day (oh yes, I've been there) - and the zips on both pieces are firm and well sewn in.

I do have to add in that this outfit is perfect for wedding season, which is firmly upon us. After wearing a maxi dress to a wedding last year in 30 degree heat, I wish I had something like this outfit to keep me cool but still looking elegant and stylish. In fact, Vesper 247 has a great selection of pieces ideal for weddings and other events. I wore this to a baby shower and got so many compliments from a range of women with different tastes and style preferences.

Versper247's SS16 range has so many choices for those who love pastels and florals, as well as those who are more drawn to block colours and graphic prints. Prices start from around £15 in sale, £29 in new. Visit the website here.

*Gifted for review

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