Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Saturday 11 February 2017

5 of the Best Lipsticks for Valentine's Day



I wanted to call this list '5 of the Best Red Lipsticks for Valentine's Day', but I know that red lipstick isn't for everyone. I hardly wear red lipstick, myself, as I find that it makes me look older, it's too easy for me to get the shade wrong, and not to mention embarrassing red-stained teeth - so I've included just two of my favourite red lipsticks on this list. The rest are for those of you (of which I'm sure there are many) who prefer a pink or nude/brown lip!

FROM LEFT TO RIGHT:

theBalm Meet Matt(e) Hughes Long Lasting Liquid Lipstick in Adoring, £15

The first red shade on this list, theBalm's Meet Matt(e) Hughes liquid lipstick is the perfect red wine tone - perfect for a vampy look. The minty vanilla flavour leaves a little bit of a tingling sensation when applied on the lips, and the texture doesn't dry out the skin. Although this is described as a 'long lasting' lipstick, I wouldn't say it's kiss-proof; so if you're planning on doing a lot of lip-locking this Valentine's Day, maybe give this one a miss.

bareMinerals GEN NUDE Matte Liquid Lipcolour in Smooch, £17

This delicate light pink shade is emphasised with a chalky matte texture which stays on throughout the day, and comes off with an oil-based makeup remover. You'll need to apply this twice for full opacity, but thanks to its lightweight formula it doesn't feel all cakey on your lips. This lipstick has a really subtle vanilla scent, and a non-tacky texture!

Lime Crime Matte Velvetine in Buffy, £15.98

Inspired by rose petals, the vegan and cruelty-free Velvetine lipsticks feature a matte, velvety texture. This is a little heavier than the bareMinerals lipstick, but you only need one application as the opacity is already very high. Buffy is a toffee brown shade, for those who love a mid-brown lip - it's not too dark, and it's warm enough to avoid making you look 'dead'.

Lord & Berry Timess Liquid Lipstick in Bazaar, £15

Another matte liquid lipstick, this nourishes lips rather than drying them out, with three different oils keeping lips nice and moist. I found that this is super easy to apply, as it has an angled tip, and the colour is super intense. Bazaar is an absolutely beautiful deep pink shade - combined with the chalky matte texture of this lipstick, this has to be one of my all time favourites.

Buxom Big & Sexy Bold Gel Lipstick in Wildfire, $22

The second red shade on this list, Buxom's Big & Sexy Lipstick is nothing short of amazing. Although it has a flat top, and thus needs a lipliner to trace the outline of the lips prior to application, the extra fuss is definitely worth it. I only needed one layer to get the full richness of this formula - and the colour, described as an orange red on the website (although compared to my other orange reds this came out as more of a true red on me), this shade is truly showstopping. Expect some head-turns when you're wearing this!
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