Rejoice! The long-awaited arrival of Korean skincare products on the UK high street is finally here! Boots is now stocking South Korean beauty brands Oh K!, Skinfood and Caolion - major players in the Asian beauty market that have taken the entire world by storm.
If you're not familiar with Korean beauty products, where have you been? The face (excuse the pun) of skincare, in particular, has changed completely, and these products are fast becoming one of Korea's biggest exports. According to The Cut, the total export value of Korean beauty products to the U.S. in 2015 was $52 million, a 60 percent increase from the previous year. That's a staggering rise in demand. And it's more than just a phase. The Korean beauty market is now so huge that new products are emerging just as fast as Western brands can churn them out - and they're so innovative that many have gone viral. You must have seen those Instagram shots of transparent lipsticks with flowers centered in the 'stick', or Kim Kardashian looking like Leatherface with a sheet mask over her skin? Yup, all Korean.
So here's a run down on the three Korean brands that have just launched in Boots, what they offer, and why they're so in-demand:
Image via Boots Beauty Finds
Oh K! (£2.50 to £15)
Inspired by the buzzing metropolis of Seoul, Oh K! makes a range of super cute sheet masks, beauty sponges and other skin and haircare accessories. Each product is characterised by an adorable animal such as pandas and bunny rabbits, with different Korean-inspired fragrances - and they state that they are cruelty-free.
Image via Boots Beauty Finds
Caolion (£4 to £30)
A little more 'grown up', Caolian focuses on one particular area of skincare that many of us consider a major concern - pores. Its series of duo pots work together to open the pores, cleanse impurities, then close and tighten the pores, leaving you with clean and smooth skin. Its Pore Blackhead O2 Sparkling Soap is completely natural and water soluble, featuring charcoal, sparkling water and essential oils to help cleanse and nourish your skin.
Image via Boots Beauty Finds
Skinfood (£13 to £25)
This brand places heavy emphasis on natural skincare, promoting its powerful plant-based formulas designed to beautify the skin. Each product under the brand name showcases a 'hero' ingredient; Boots are retailing the Black Sugar range, a three-part routine which features a cleansing cream, scrub and a wash-off mask.
I'm so excited to get my hands on these products, and I'm so glad that Korean beauty is finally making its mark on the UK high street. If you've tried any of these products, let me know what you think in the comment box below.
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