Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Tuesday 14 February 2017

A Fashionista's Guide to Becoming Vegetarian


I've been a vegetarian for nearly a year now, and making that commitment has been one of the things I'm most proud of doing. However, it's not just food that I've had to give up on. A lot of people ask me whether I still wear things like leather, suede or other animal skins. As I became a vegetarian because of my compassion towards animals, the answer to that question is 'no'. I do not buy or promote any slaughter by-product, which includes animal skins.

 Because of this, shopping for clothing and accessories seemed slightly limiting at first. As we all know, a leather bag or shoes will last a lot longer than its synthetic counterpart, which is a downside; however, synthetic products are usually far cheaper (although this may cost the same or more in the long run due to the lifespan of the product). If you are committed to eliminating animal skins from your wardrobe, then a little research is all you need to look fabulous! And I've done the work for you, covering low, mid AND high end budgets for UK-based fashionistas.

GUIDE TO FABRICS


Common non-vegetarian fabrics:

  • Fur
  • Leather
  • Sheepskin/lambskin
  • Mohair
  • Ponyskin/horsehair
  • Shagreen
  • Suede
  • Snakeskin
  • Crocodile skin

Vegetarian fabric alternatives:

  • Acrylic
  • Aertex
  • Canvas
  • Cotton
  • Denim
  • Elastic
  • Flanelette
  • Fleece
  • Leatherette/Pleather
  • Linen
  • Muslin
  • Nylon
  • Polyester
  • Rayon
  • Sateen
  • Spandex
  • Velour

JEN'S GUIDE TO VEGGIE FASHION

KEY: JEN'S TOP PICK

LOW BUDGET VEGETARIAN FASHION


Black Score - Men's and women's t-shirts
Chiaralascura (Italy based) - Men's and women's t-shirts and accessories
Uncaptive - Men's, women's and children's t-shirts

MID-RANGE VEGETARIAN FASHION


Thought Clothing - Men's and women's clothing
Skunkfunk - Women's clothing
People Tree - Men's and women's clothing
Bourgeois Boheme - Footwear for men and women
Matt & Nat - Handbags and footwear
Free People (Vegan Section) - Women's clothing, shoes and accessories
The Third Estate - Men's and women's clothing, shoes and accessories
Wilby - Women's accessories (handbag heaven!)
Will's Vegan Shoes - Men's and women's shoes
Luva Huva - Women's lingerie
Beyond Skin - Men's and women's shoes
Nancy Dee - Women's clothing
Tragwert - Women's accessories

HIGH END VEGETARIAN FASHION


Stella McCartney - Men's, women's and children's clothing, shoes and accessories
Shrimps - Women's clothing and accessories
Vaute Couture (USA based) - Men's and women's clothing and accessories
Dr Martens (Vegan Section) - Men's and women's shoes
Noah (Italy based) - Men's and women's shoes and accessories
Helen Moore - Men's, women's and childrens clothing, shoes and accessories (AND HOMEWARE!!)
L&E London - Women's accessories


If you know of any more vegetarian, vegan and cruelty-free brands to add to this list, please let me know in the comments section!


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