Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

Jen Lou Meredith - Content and Copy Writer. Image by Mikaela Jade.

About Me

Image by Mikaela Jade.

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Saturday 20 August 2016

Keeping It Faux

OOTD by fashion blogger Jen Lou Meredith
OOTD by fashion blogger Jen Lou Meredith
OOTD by fashion blogger Jen Lou Meredith
OOTD by fashion blogger Jen Lou Meredith
Sunglasses - zeroUV* // Top - H&M // Skirt - New Look // Bag - Primark // Shoes - New Look

Screw the LBD. There are a handful of pieces the modern woman needs in her wardrobe, but a black dress is, thankfully, no longer one of them. We all have our go-to pieces, but I can wholeheartedly say that I do not own, nor intend to own a little black dress. Why? Because it's the most boring piece of clothing that could have ever been dreamed up by the fashion designers of the past. We've had some amazing trend over the decades, from oversized pastel fur coats, to heavily cleated soles, to opulently embellished turbans. Where does a little black dress fit into all that? In the back of our minds. An afterthought, even. When we think of the word 'fashion', yes, we may think of the colour black - but a little black dress? Non, merci.

If I'm feeling ill, or as if I can't really be bothered to make an effort to dress up for a party/dinner/wedding reception, I'd rather not go to said event, than reach for an LBD. How cliché. How incredibly dull. How unenthusiastic.

A little black skirt, on the other hand, is something I would always like to keep handy. This is a truly versatile piece that can be endlessly accessorised and interchanged with colour, monochromes, textures and well-thought-out architecture. Think cashmere knits in winter, plain white tees in summer. Shoes? Trainers, heels, platforms, brogues (if you've got the balls), but please, no sandals. This is not 2004 and you are not a Valley girl.

Wear it dressed up, wear it dressed down, wear it with edge, wear it with sex appeal, wear it with pride. Long live the little black skirt.
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