When the beauty market is as over-saturated as it is with endless options in terms of products, brands and trends, it's easy to treat skincare like books - you judge them by their covers. I'm guilty of buying skincare because I like the packaging; maybe it's sparkly gold with a simple black font, or maybe it's futuristic, crimson red and has a angular bottle - we've seen them all, but we should really read the blurb (or the small print, if we're talking skincare) when making the decision of whether to purchase or pass.
One of my favourite brands for no-nonsense packaging is Malin+Goetz, a New York City born brand known for its gentle, hydrating formulas ideal for those with dry, sensitive or allergy prone skin. Its packaging is not glitzy, fancy, glamorous or even expensive looking - it does what it says, and it does it well.
Malin+Goetz covers skincare for the face and body, hair care, candles and perfumes. Their products are colour-coded to make them easier to identify, so instead of fussy packaging, these products are simple and cohesive and, in my opinion, look better on your bathroom shelf than a mish mash of various products from different brands.
Having recently opened two new London boutiques, one in Monmouth Street in 7 Dials, and one in Upper Street in Islington, the brand has released a quirky version of its '1 oz essential kit' featuring popular phrases from the UK and USA. This can only be bought at its London stores - so I'm afraid it's currently unavailable online; however, I'm giving my lovely readers a chance to win their very own set in a super special giveaway! Just enter via the Rafflecopter widget at the bottom of this post...
a Rafflecopter giveaway
looks amazing
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