Super Simple Skincare for No-Nonsense Beauty Lovers

About Me

As a writer with over 10 years' professional experience, I can help you convey your business' message to your audience in a way that is simple and digestible, while being informative and engaging.

I began my career as a journalist, first as a freelance writer for local magazines while studying for my degree in English, then, after graduating with honours, I became a full-time editorial assistant at a luxury lifestyle magazine, before progressing to content writer, then deputy editor at a national hair and beauty title.

Following this, I decided to take the path to become a full-time freelance writer. Since 2017, I have worked with independent businesses, agencies and influencers to create content that captivates their audiences.

Why employ me and not ChatGPT?

I believe we have a moral obligation to keep a human element to business. Your audience is human, so what better way to connect with them than with a human writer? I can write (good) humour; I can make obscure references to nineties pop culture; I can talk about an experience or product in a way that elicits a visceral response from the reader, allowing them to connect with your brand in a way that can't yet be facilitated by AI.

I'm also a brand geek. This means that, when we work together, I become a fan of your brand. From the ins and outs of your audience, tone, style, genre, to graphic elements such as the use of imagery, typography and colour palette, I commit to understanding your branding just as well as you do. This helps me tailor my writing style to fit your business.

Experience

I have worked with a number of different content management systems in a range of formats. The CMSs I have experience with include Wordpress, Blogger, Webflow and Squarespace. I also have experience with Substack, Mailchimp, Shopify, Podio, Trello, Later, and a range of other platforms. I can also learn new software quickly, and adapt to your business' needs.

I have experience writing B2C as well as B2B, in the sectors of: fashion, beauty, lifestyle, travel, pet care, horticulture, psychology, gynaecology, rheumatology, recruitment and human resources.

If you have any questions, please contact me at jenloumeredith@gmail.com

I hope we can work together!

Jen

Monday 15 August 2016

Super Simple Skincare for No-Nonsense Beauty Lovers

Malin+Goetz skincare by Jen Lou Meredith

When the beauty market is as over-saturated as it is with endless options in terms of products, brands and trends, it's easy to treat skincare like books - you judge them by their covers. I'm guilty of buying skincare because I like the packaging; maybe it's sparkly gold with a simple black font, or maybe it's futuristic, crimson red and has a angular bottle - we've seen them all, but we should really read the blurb (or the small print, if we're talking skincare) when making the decision of whether to purchase or pass.

One of my favourite brands for no-nonsense packaging is Malin+Goetz, a New York City born brand known for its gentle, hydrating formulas ideal for those with dry, sensitive or allergy prone skin. Its packaging is not glitzy, fancy, glamorous or even expensive looking - it does what it says, and it does it well.

Malin+Goetz covers skincare for the face and body, hair care, candles and perfumes. Their products are colour-coded to make them easier to identify, so instead of fussy packaging, these products are simple and cohesive and, in my opinion, look better on your bathroom shelf than a mish mash of various products from different brands.

Having recently opened two new London boutiques, one in Monmouth Street in 7 Dials, and one in Upper Street in Islington, the brand has released a quirky version of its '1 oz essential kit' featuring popular phrases from the UK and USA. This can only be bought at its London stores - so I'm afraid it's currently unavailable online; however, I'm giving my lovely readers a chance to win their very own set in a super special giveaway! Just enter via the Rafflecopter widget at the bottom of this post...